7 High-Converting Pop Up Examples for Scaling DTC Brands

The generic '10% off' welcome popup is a relic. For ecommerce brands scaling past $3M, it’s a lazy tactic that erodes margins and trains customers to expect discounts. Effective popups aren't just for capturing emails, they're precision-engineered tools for segmentation, personalization, and increasing profit per visitor.

This isn't another gallery of pretty designs. It’s a strategic breakdown of high-performing pop up examples from platforms like OptiMonk, Wisepops, and ConvertFlow. We will dissect the 'why' behind each one, covering the specific triggers, segmentation rules, and conversion optimization principles that make them work. You will learn how to move from a site-wide annoyance to a personalized experience that actively contributes to your bottom line.

Each entry in this listicle includes a detailed analysis of replicable strategies, not one-off successes. We are focusing on a playbook for using popups to solve real business problems, from reducing cart abandonment to increasing average order value. Let's analyze what top-tier brands are actually doing to drive revenue with their onsite messaging.

1. OptiMonk

OptiMonk is an ecommerce-focused popup and personalization platform designed to help brands capture leads, reduce cart abandonment, and increase average order value. It stands out with a library of over 300 templates and a deep, native integration with Shopify, making it a powerful tool for DTC brands looking to launch sophisticated campaigns without heavy developer involvement. The platform moves beyond simple popups, positioning itself as a tool for creating personalized "Experiences" that guide visitors from ad click to checkout.

This focus on ads-to-site continuity is a key differentiator. Brands can use OptiMonk to create popup experiences that mirror the messaging and offers from specific paid ad campaigns, ensuring a seamless user journey. This level of targeting helps improve conversion rates from paid traffic, a critical goal for high-growth DTC businesses.

Why It's a Top Choice for Pop-Up Examples

OptiMonk earns its spot on this list for three main reasons: its extensive template library, its tight Shopify integration, and its advanced personalization capabilities.

• Vast Template Library: With over 300 templates for more than 30 distinct use cases, you can find a starting point for almost any goal. This includes welcome offers, exit-intent popups, gamified spin-to-win wheels, and multi-step forms. The no-code, drag-and-drop editor makes customization straightforward.
• Deep Shopify Integration: The platform embeds directly into Shopify, allowing you to pull product data into your popups. You can feature specific products, create one-click add-to-cart buttons, and build dynamic upsell or cross-sell recommendations based on cart contents or Shopify's own algorithm.
• Actionable Personalization: OptiMonk allows for segmentation based on traffic source, visitor behavior, cart value, and customer tags. This enables you to show different offers to new vs. returning visitors or to users arriving from a specific Google Ads campaign.

For brands debating the effectiveness of different offer types, OptiMonk provides the A/B testing framework needed to find a clear winner. For deeper insights, you can explore our case study comparing dollar-off vs. percentage-off pop-up offers.

Pricing & Key Features

OptiMonk's pricing is based on pageviews, starting with a free plan for up to 15,000 pageviews per month. Paid plans scale up from there, offering more features and higher traffic limits.

• Pros: The large template library and intuitive editor significantly speed up campaign launches. The native Shopify integration is best-in-class, reducing the need for custom development.
• Cons: The pageview-based pricing can become costly for high-traffic stores. Unlocking the most advanced personalization features may require configuring multiple rules and campaigns.

Website: https://www.optimonk.com

2. Wisepops

Wisepops is an onsite messaging platform that extends beyond traditional popups to include notification bars, embedded forms, and an integrated onsite notification feed. It empowers brands to create a multi-format communication strategy directly on their site, combining lead capture with AI-powered product recommendations and web push notifications. This makes it a great choice for ecommerce brands that want a unified system for all their onsite messaging.

 

 

The platform is designed for growing Shopify brands, with clear traffic-based pricing tiers available directly through the Shopify App Store. This simplifies billing and allows for predictable scaling. The inclusion of an onsite feed, similar to a social media notification center, provides a non-intrusive way to share promotions, new arrivals, and updates with engaged visitors who might otherwise close a popup.

Why It's a Top Choice for Pop-Up Examples

Wisepops secures its place on this list due to its multi-channel onsite approach, strong Shopify integration, and mature feature set. These elements combine to create a versatile tool for driving conversions and engagement.

• Omnichannel Onsite Messaging: By combining popups, bars, an onsite feed, and web push notifications, Wisepops allows brands to reach customers through multiple touchpoints without leaving the website. This unified approach ensures message consistency and prevents channel fatigue.
• AI Product Recommendations: The platform can intelligently suggest products within popups based on visitor behavior or cart contents. This feature is powerful for creating targeted upsell and cross-sell campaigns that feel personalized and relevant to the shopper.
• Shopify-Centric Design: From its deep integration that pulls in customer data to its convenient Shopify app billing, Wisepops is built with the needs of Shopify merchants in mind. This streamlines setup and management for busy ecommerce teams.

For brands testing different types of incentives, Wisepops provides a robust A/B testing framework. You can explore a detailed analysis of how to approach this in our case study on free gifts vs. discount pop-up offers.

Pricing & Key Features

Wisepops offers traffic-based plans that start at a higher entry point but provide a comprehensive suite of tools. The pricing is transparent and scales with your store's pageviews, often managed directly through Shopify.

• Pros: The platform consolidates multiple onsite marketing tools into one, creating a cohesive user experience. The Shopify app billing and clear traffic tiers make it easy for scaling brands to manage costs.
• Cons: The entry-level pricing can be higher than tools that focus exclusively on popups. Brands should verify the current pricing grid before making long-term commitments, as it is subject to change.

Website: https://wisepops.com

3. ConvertFlow

ConvertFlow is a full-funnel onsite conversion platform that empowers brands to create personalized popups, sticky bars, quizzes, and landing pages. It’s designed for conversion-focused teams and agencies that need to move beyond simple lead capture. The platform's strength lies in its extensive library of "playbooks," which are pre-built funnel templates that provide a strategic starting point for sophisticated campaigns.

 

 

This playbook-driven approach helps ecommerce teams launch proven campaigns quickly, such as product recommendation quizzes or segmented welcome offers. ConvertFlow also provides detailed revenue attribution and integrates with Google Analytics 4, allowing teams to measure the direct sales impact of their onsite marketing efforts. This focus on analytics and multi-step funnels makes it a powerful tool for brands investing heavily in conversion rate optimization.

Why It's a Top Choice for Pop-Up Examples

ConvertFlow makes this list because it consolidates multiple conversion tools into one platform, offers a massive template library, and provides robust integrations for data-driven teams.

• All-in-One Funnel Builder: ConvertFlow can replace several disparate tools, including popup builders, quiz software, and landing page creators. This consolidation simplifies the tech stack and centralizes reporting, giving a clearer view of how different onsite campaigns contribute to revenue.
• Extensive Template Playbooks: With over 400 funnel templates, including numerous pop up examples, users can find a proven starting point for nearly any goal. These playbooks are more than just designs, they are strategic sequences designed to guide visitors through a conversion journey.
• Powerful Segmentation and Quizzes: The platform excels at creating multi-step forms and quizzes that segment audiences in real-time. This allows brands to capture zero-party data and deliver highly personalized offers and product recommendations, a key strategy detailed in these ecommerce personalization examples.
• Agency and Multi-Site Management: ConvertFlow is built with features that support agencies or brands managing multiple storefronts. You can manage campaigns across different websites from a single account, streamlining workflow and reporting.

Pricing & Key Features

ConvertFlow’s pricing is usage-based, tied to "funnel views" rather than pageviews, which can be more cost-effective for high-traffic sites. It offers a free plan to get started, with paid plans scaling based on funnel view volume and feature access.

• Pros: The platform’s ability to replace multiple tools provides significant value and simplifies reporting. The template library and playbooks dramatically shorten the time it takes to launch effective, multi-step campaigns.
• Cons: The pricing model can become expensive for brands with many sites or extremely high funnel view volumes. The platform's broad feature set has a steeper learning curve compared to simpler popup-only tools.

Website: https://www.convertflow.com

4. Justuno

Justuno is a comprehensive conversion and personalization platform favored by high-growth Shopify Plus brands. It moves beyond basic popups to offer a suite of tools including targeted on-site messaging, AI-powered product recommendations, and advanced audience segmentation. The platform is engineered for growth teams that require deep control over the user journey, allowing them to build complex, multi-step campaigns that adapt to user behavior in real-time.

 

 

Its core strength lies in its powerful rules engine, which gives marketers granular control over when, where, and to whom a message is shown. This makes it ideal for implementing sophisticated strategies like segmenting visitors from specific paid ad campaigns, showing unique offers to loyalty program members, or triggering urgency-based banners based on cart contents. Justuno is built for teams that view on-site optimization as a primary revenue channel, not just a simple lead capture tool.

Why It's a Top Choice for Pop-Up Examples

Justuno makes this list because of its advanced segmentation capabilities, robust testing framework, and its focus on enterprise-level control. It's a platform built for scaling conversion optimization efforts.

• Advanced Segmentation and Triggers: Justuno's rules engine is one of the most powerful on the market. You can create segments based on hundreds of data points, including traffic source, geolocation, order history, Shopify customer tags, and on-site behavior. This allows for the creation of truly personalized pop up examples that resonate with specific audience cohorts.
• Multivariate Testing: While A/B testing is standard, Justuno offers multivariate testing, allowing you to test multiple variations of several elements simultaneously. This helps you identify the most effective combination of headline, copy, image, and offer much faster than sequential A/B tests.
• AI Product Recommendations: The platform integrates AI to power intelligent cross-sells and upsells within popups and on-site banners. It can suggest relevant products based on browsing history or what’s currently in a visitor’s cart, helping to increase average order value directly from the messaging layer.

For brands that need to prove ROI from their optimization efforts, Justuno provides the deep analytics and reporting required to tie campaigns directly to revenue, AOV, and other key ecommerce KPIs.

Pricing & Key Features

Justuno's pricing is based on unique monthly visitor traffic, starting with a free plan for sites with under 2,000 visitors. Paid plans scale from there, though specific pricing tiers are not public and require you to install the app or speak with their team.

• Pros: The platform is built for growth teams needing sophisticated segmentation, testing, and reporting. Higher-tier plans include access to dedicated conversion strategists, and the flexible seat management is ideal for larger marketing teams.
• Cons: The lack of transparent pricing can be a hurdle for initial evaluation. The sheer depth of features can be overwhelming for small teams looking for a simple list-growth solution.

Website: https://www.justuno.com

5. Privy

Privy is a Shopify-first marketing platform specializing in popups, email, and SMS designed for rapid deployment. It's particularly attractive to merchants who want powerful list growth tools without committing to an entire email service provider (ESP) stack. Its dedicated "Pop-ups & Displays" plan allows brands to access a wide range of templates and advanced targeting features, making it a flexible entry point for conversion optimization.

 

 

The platform is purpose-built for the Shopify ecosystem, ensuring that contact synchronization and reporting are seamless. This tight integration allows for more sophisticated popup triggers based on cart contents, visit history, and other Shopify-specific data. Privy excels at providing high-impact, gamified experiences like spin-to-win wheels that are proven to engage visitors and capture leads effectively. According to one Sleeknote analysis, gamified popups can see conversion rates as high as 13.9%.

Why It's a Top Choice for Pop-Up Examples

Privy secures its place on this list due to its Shopify-centric design, flexible plan structure, and its focus on engaging, interactive popup formats. These elements make it an excellent choice for brands looking for quick wins and scalable growth.

• Flexible Plan Tracks: Unlike many all-in-one solutions, Privy lets you start with just popups. This is ideal for brands that are happy with their current ESP but want to upgrade their on-site lead capture strategy. You can later scale into their email and SMS products if needed.
• Engaging Formats: Privy is well-known for its gamified and multi-step forms. Features like spin-to-win wheels, cart saver popups, and lead-capture quizzes provide more engaging ways to collect emails and phone numbers than a standard static form. These interactive pop up examples often lead to higher conversion rates.
• Deep Shopify Integration: As a dedicated Shopify app, Privy offers synchronized contacts, coupon code generation, and detailed reporting that ties directly back to your store's performance. You can trigger popups based on specific cart conditions, like the number of items or total value, to present highly relevant offers like free shipping or a last-minute discount.

For brands looking to implement more advanced capture methods, Privy's A/B testing capabilities allow you to test different offers, copy, and designs to find out what resonates most with your audience. This data-driven approach is critical for optimizing conversion rates.

Pricing & Key Features

Privy offers a 15-day free trial and separate pricing tiers for its Pop-ups & Displays, Email, and Email + SMS plans. The popup-only plan is priced based on mailable contacts, making it an affordable starting point for list growth.

• Pros: The purpose-built Shopify app ensures reliable integration and synchronized data. The ability to purchase a popup-only plan provides flexibility, and the platform is known for being user-friendly and quick to set up.
• Cons: The pop-up-only tier lacks some of the deeper automation and segmentation capabilities found in their full email suite. Legacy accounts billed through Shopify may see separate base and usage charges, which can be confusing.

Website: https://www.privy.com

6. OptinMonster

OptinMonster is one of the original and most well-known popup and lead generation tools on the market. It provides a comprehensive suite of features designed to help businesses of all sizes grow their email lists, reduce cart abandonment, and increase sales. The platform is recognized for its powerful targeting and trigger options, including its signature Exit-Intent technology, which detects when a user is about to leave a site and presents a targeted campaign at the perfect moment.

While many tools focus heavily on ecommerce templates, OptinMonster has built a reputation on its robust behavioral automation and segmentation engine. This allows DTC brands to move beyond simple welcome popups and create highly specific campaigns based on visitor actions, traffic source, and even their physical location. Its extensive library of educational resources also provides countless pop up examples and strategies, making it a valuable resource for teams looking to master conversion optimization.

Why It's a Top Choice for Pop-Up Examples

OptinMonster earns its place for its mature and reliable feature set, especially its advanced targeting rules and extensive integration ecosystem. It provides the foundational tools needed for sophisticated personalization campaigns.

• Advanced Behavioral Targeting: OptinMonster’s Exit-Intent® technology is a standout feature, giving brands a final opportunity to convert abandoning visitors. This can be combined with other rules like page-level targeting, device-based targeting, and geolocation to create incredibly specific offers, such as a free shipping popup shown only to mobile users in a certain country who are about to exit the checkout page.
• Massive Template and Integration Library: With a large collection of pre-built templates and a drag-and-drop builder, launching a campaign is fast. More importantly, it integrates with a huge number of email marketing services, CRMs, and other marketing platforms, ensuring it fits seamlessly into almost any existing tech stack.
• Revenue Attribution & Analytics: The platform provides clear revenue attribution, allowing marketers to see exactly how much income each popup campaign is generating. This direct link to ROI is critical for DTC brands that need to justify marketing spend and optimize campaign performance based on concrete financial data.

For teams focused on capturing high-quality leads, OptinMonster's multi-step forms and content locking features offer creative ways to engage visitors and collect valuable information beyond just an email address.

Pricing & Key Features

OptinMonster’s pricing is based on a tiered subscription model, with plans differentiated by feature access and the number of pageviews included. Plans are billed annually, offering a discount over monthly payments.

• Pros: The powerful and proven Exit-Intent technology is a major advantage for reducing site abandonment. Its wide range of integrations and detailed educational content make it accessible for teams of all skill levels.
• Cons: Some of the most valuable features, like advanced targeting and A/B testing, are reserved for higher-tier plans. The interface, while powerful, can feel less modern compared to newer competitors.

Website: https://optinmonster.com

7. GoodUX by Appcues

GoodUX by Appcues is not a popup builder but rather a curated gallery of high-quality, real-world user experiences. It serves as a visual inspiration library, showcasing modals, slideouts, tooltips, and onboarding flows built with Appcues. For ecommerce brands and marketers, it's an invaluable resource for benchmarking effective design patterns, copy, and timing before committing to building their own campaigns. The platform helps teams see what polished, in-product communication looks like in practice.

 

 

While Appcues is primarily known for SaaS user onboarding, the principles and pop up examples showcased in GoodUX are highly transferable to ecommerce. The gallery provides a clear look at how to guide users, make announcements, and prompt specific actions without disrupting the shopping experience. It's less about direct lead capture and more about enhancing the user journey through clear, contextual messaging, which is crucial for building brand loyalty and increasing customer lifetime value.

Why It's a Top Choice for Pop-Up Examples

GoodUX secures its place on this list by being a pure-play inspiration and strategy resource. It allows marketing teams to align on best practices before a single line of code is written or a campaign is built.

• Benchmark Against Proven Designs: The gallery provides a fast way to evaluate your own popup copy, layouts, and user flow against what other successful brands are implementing. You can see examples for new feature announcements, upgrade prompts, and feedback requests.
• Bridge Design and Development: Each example is backed by detailed documentation from Appcues on how to build, style, and target similar experiences. This helps align designers, copywriters, and developers, reducing friction and speeding up the implementation process.
• Inspiration Across the Funnel: While not strictly ecommerce-focused, the use cases for onboarding, announcements, and gathering user feedback are directly applicable. You can find inspiration for everything from welcoming a new loyalty program member to announcing a site-wide sale.

For DTC brands looking to move beyond simple discount popups, GoodUX provides a look into more sophisticated, experience-driven interactions that can significantly improve user engagement and retention.

Pricing & Key Features

GoodUX is a completely free resource gallery. It is designed to showcase the capabilities of the Appcues platform, which is a paid product, but the gallery itself is open for anyone to use for inspiration and research.

• Pros: It’s a fast, free way to see what high-quality popups and modals look like in the wild. The connection to detailed "how-to" documentation provides an actionable path from inspiration to execution. It’s an excellent tool for team alignment.
• Cons: The gallery is for learning and inspiration only, you still need a tool like Appcues, OptiMonk, or another platform to implement the ideas. Many examples are from SaaS companies, so you will need to filter and adapt the concepts for an ecommerce context.

Website: https://goodux.appcues.com

Top 7 Pop-up Tools Comparison

Product	Implementation complexity	Resource requirements	Expected outcomes	Ideal use cases	Key advantages
OptiMonk	Low–Moderate,  no-code editor, ready templates	Low dev effort; Shopify embed support; pageview-based pricing	Faster popup launches, personalized onsite journeys, upsells	Shopify merchants needing quick popup campaigns and product-driven upsells	Large template library, tight Shopify integration, product recommendations
Wisepops	Moderate, multi-format setup (popups, feed, push)	Moderate setup and coordination; traffic-based tiers	Omnichannel onsite engagement and AI-driven product suggestions	Brands wanting multi-format onsite communications and inspiration	Combines popups + onsite feed + web push; AI recommendations
ConvertFlow	Moderate–High, full-funnel personalization and integrations	Higher onboarding and data integration effort; multi-site management	Unified funnels, segmentation, and revenue attribution	CRO teams, agencies or multi-site ecommerce operations	Replaces several tools with reporting playbooks and attribution
Justuno	Moderate–High, advanced workflows and testing	Moderate to high (traffic-based tiers; install required for pricing)	Sophisticated segmentation, higher-conversion targeted campaigns	Growth teams and Shopify Plus brands needing deep targeting	Advanced segmentation, multivariate testing, strategist support
Privy	Low, Shopify-first, quick-to-launch popups	Low; clear entry pricing and popup-only plan options	Rapid list growth and synchronized contacts (email/SMS capture)	Shopify merchants who want popup-only or simple messaging suites	Clear pricing/trials, deep Shopify sync, popup-only track available
OptinMonster	Low–Moderate, mature builder with many targeting options	Low dev effort; impressions-based billing; extensive templates	Proven popup performance with precise targeting and analytics	Sites seeking established popup patterns and educational resources	Very large template library, exit/geolocation targeting, strong education
GoodUX (Appcues)	Low, inspiration gallery (not an implementation tool)	Minimal for browsing; implementation requires Appcues or other tools	Better design decisions and faster concept validation	Designers, copywriters and developers seeking real-world examples	Curated real examples with how-to documentation and best practices

Your Next Move: Turn Popups into Profit Engines

We've explored a wide range of high-performing pop up examples, moving from basic email captures to sophisticated, behavior-driven campaigns. The core lesson is clear, the most effective popups are not disruptive ads, they are timely, personalized value exchanges. They feel less like an interruption and more like a helpful store associate appearing at the perfect moment.

The difference between a generic popup that converts at a meager 1-2% and a precision-engineered campaign that achieves 8% or higher lies in strategy, not just design. As we've seen through the examples powered by tools like OptiMonk, Wisepops, and ConvertFlow, success comes from a deep understanding of the customer journey. It's about deploying the right message, to the right person, at exactly the right time.

Key Takeaways for Immediate Action

The strategic jump from a generic site-wide offer to a segmented, personalized experience is the single most important change you can make to your onsite conversion strategy. Here are the critical takeaways to implement now:

• Segmentation is Non-Negotiable: Stop showing the same popup to every visitor. At a minimum, segment by traffic source (e.g., paid social vs. organic search), visitor status (new vs. returning), and on-site behavior (e.g., viewed specific product category, items in cart).
• Context is King: The trigger is just as important as the offer. An exit-intent popup on a cart page should address potential checkout friction, like shipping costs, while a welcome popup for a first-time visitor from a Facebook ad should reinforce the value proposition they just saw.
• Go Beyond the Discount: While discounts are effective, they aren't your only tool. Test valuable content (guides, quizzes), early access to new products, free shipping thresholds, or entry into a giveaway. Align the offer with your brand's value and the customer's intent.
• Continuity Creates Confidence: Ensure your popup's messaging and creative aligns perfectly with the upstream ad or channel the visitor came from. This ads-to-site continuity reduces bounce rates and builds immediate trust, showing the visitor they've landed in the right place.

Your First Step: The High-Impact Audit

Don't try to implement everything at once. Instead, perform a simple audit to identify your biggest opportunity for immediate impact.

1. Analyze Your Data: Dive into your analytics. Where is your biggest drop-off point? Is it new visitors bouncing from the homepage? Or is it users abandoning carts worth over $150? Your data will reveal your most critical intervention point.
2. Choose Your Target: Based on your analysis, select one high-value segment to target first. For example, "new visitors from paid search who have viewed at least two product pages but have not added to cart."
3. Select a Model: Revisit the pop up examples in this article. Find one that directly addresses your chosen challenge. Whether it's a social proof popup from Justuno or a multi-step quiz from ConvertFlow, use it as your template.
4. Deploy and Test: Build and launch your test. Monitor performance against your baseline and form a hypothesis for your next A/B test. Could a different headline or a more compelling image increase sign-ups? Always be iterating.

The tools we've covered, from Privy to OptinMonster, provide the technical foundation to execute these strategies. Your role is to bring the strategic vision, using these platforms not just to build popups, but to engineer personalized conversion experiences. By focusing on one high-impact segment at a time, you can turn your popups from a necessary evil into a powerful engine for profit and customer engagement.

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At CONVERTIBLES, we transform this entire process from a series of one-off tests into a comprehensive personalization program. We use our expertise to build visual roadmaps that identify and capture high-value segments, deploying onsite experiences like these pop up examples to increase your profit per visitor. If you're ready to move beyond generic CRO and implement a strategic, high-touch optimization partnership, let's talk.

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