How to Increase Subscription Rate on Shopify: 5 Tests, One Pattern
Five of our own A/B tests on Shopify subscription brands. Making subscribe the default took subscription share from 3.3% to 20.5%. Forcing it cut orders by 42%.
Optimization
How Long to Run an A/B Test on Shopify: Our 1,000-Order Rule
Run a Shopify A/B test until each variation has 1,000+ orders and two full weeks have passed. Three of our own tests show what happens when you call it early.
Advertorial Templates: 4 Copy-Paste Structures That Convert
Four copy-paste advertorial templates with section-by-section structures, plus the landing page layout that converts cold traffic.
What 36 Shopify CRO Tests Taught Us About Winning Variations
We analyzed 36 of our own Shopify CRO tests across 10 DTC verticals. Here's what actually wins, with the revenue numbers.
Shopify A/B Test Case Studies: 38 Winners, $2.3M+/Month in Measured Lift
Shopify A/B test case studies from 1,200+ experiments. 38 published winners across PDPs, collections, cart, homepages, popups, offers.
How to Make Your Shopify Product Data AI-Ready (6-Point Audit)
Most Shopify product data is invisible to AI shopping agents. Use this 6-point audit to make your catalog readable by ChatGPT, Gemini, and Perplexity.
How to Create Buyer Personas for Ecommerce (Data-First Process)
Build buyer personas from Shopify, GA4, and ad platform data. A step-by-step process for ecommerce brands that turns customer research into CRO test wins.
Home Page vs Landing Page: When to Use Each (Ecommerce Guide)
Home pages build brand trust. Landing pages drive conversions. Learn when to use each for paid ads, organic, and email, with real test data from Shopify brands.
CRO Agencies for Ecommerce: 10 to Evaluate in 2026
Eight CRO agencies and two directories evaluated for $2M+ ecommerce brands. Retainer ranges, stage-fit picks, and honest not-a-fit-for notes, informed by 1,200+ A/B tests we've run.