A/B Testing With Low Traffic: What 2 Underpowered Tests Taught Us
Two of our Shopify A/B tests ran for 39 and 41 days on low-traffic pages and never reached a result. What happened, and the three rules we now use for A/B testing with low traffic.
Optimization
Product Configurator UX: 4 Changes We A/B Tested on a Custom Product Builder
We A/B tested four product configurator UX changes on a made-to-measure product builder. Cutting a step lost, a new measurement picker lost 28% revenue per visitor, and only the version with a save-your-progress email popup kept up with control.
Homepage A/B Testing: What 7 of Our Own Tests Actually Moved
Seven of our own homepage A/B tests on Shopify brands. A sticky CTA lifted revenue per visitor 10.5%. New heroes, a full redesign and personalized copy did not.
Do Trust Badges Increase Conversions? 7 A/B Tests, Honest Results
Seven of our Shopify A/B tests on trust badges. Cart drawer: leaned positive. Checkout: flat across 24,000 orders. Buy box: -10.2% revenue per visitor.
How to Increase Subscription Rate on Shopify: 5 Tests, One Pattern
Five of our own A/B tests on Shopify subscription brands. Making subscribe the default took subscription share from 3.3% to 20.5%. Forcing it cut orders by 42%.
How Long to Run an A/B Test on Shopify: Our 1,000-Order Rule
Run a Shopify A/B test until each variation has 1,000+ orders and two full weeks have passed. Three of our own tests show what happens when you call it early.
Advertorial Templates: 4 Copy-Paste Structures That Convert
Four copy-paste advertorial templates with section-by-section structures, plus the landing page layout that converts cold traffic.
What 36 Shopify CRO Tests Taught Us About Winning Variations
We analyzed 36 of our own Shopify CRO tests across 10 DTC verticals. Here's what actually wins, with the revenue numbers.
Shopify A/B Test Case Studies: 38 Winners, $2.3M+/Month in Measured Lift
Shopify A/B test case studies from 1,200+ experiments. 38 published winners across PDPs, collections, cart, homepages, popups, offers.