Advertorial Templates: 4 Copy-Paste Structures That Convert
Four copy-paste advertorial templates with section-by-section structures, plus the landing page layout that converts cold traffic.
Optimization
What 36 Shopify CRO Tests Taught Us About Winning Variations
We analyzed 36 of our own Shopify CRO tests across 10 DTC verticals. Here's what actually wins, with the revenue numbers.
Shopify A/B Test Case Studies: 38 Winners, $2.3M+/Month in Measured Lift
Shopify A/B test case studies from 1,000+ experiments. 38 published winners across PDPs, collections, cart, homepages, popups, offers.
How to Make Your Shopify Product Data AI-Ready (6-Point Audit)
Most Shopify product data is invisible to AI shopping agents. Use this 6-point audit to make your catalog readable by ChatGPT, Gemini, and Perplexity.
How to Create Buyer Personas for Ecommerce (Data-First Process)
Build buyer personas from Shopify, GA4, and ad platform data. A step-by-step process for ecommerce brands that turns customer research into CRO test wins.
Home Page vs Landing Page: When to Use Each (Ecommerce Guide)
Home pages build brand trust. Landing pages drive conversions. Learn when to use each for paid ads, organic, and email, with real test data from Shopify brands.
CRO Agencies for Ecommerce: 8 to Evaluate in 2026
Six CRO agencies and two directories evaluated for $2M+ ecommerce brands. Retainer ranges, stage-fit picks, and honest not-a-fit-for notes, informed by 1,000+ A/B tests we've run.
Shopify Plus Checkout Customization to Drive Conversions
How to customize your Shopify Plus checkout for higher conversions. Real A/B test data, tool recommendations, and segmentation strategies.
Customization and Personalization: A Profit Guide for Ecommerce (2026)
The real difference between customization and personalization, plus $147K/month in A/B test results showing how Shopify Plus brands use both for profit.