We restructured the PDP buy box for an 8-figure luxury pajama brand. Price + reviews inline, fit guidance surfaced, "SELECT SIZE" button instead of passive dropdown. +$386,441/mo. Same elements, better arrangement.
We tested cart drawer variations for a 9-figure luxury pajama brand. Adding the total price to the checkout button ("CHECKOUT $176" vs "CHECKOUT") drove +$389,565/mo. The smallest change won.
We tested adding reviews under the Pay Now button for an 8-figure gin subscription brand. "4.9 stars from 6,000+ reviews" plus three testimonials drove +A$6,145/mo. Reassurance at the decision point.
We tested collection portals for a 9-figure luxury pajama brand. Print-based navigation with lifestyle copy beat fabric-based portals. All variations beat control. +$59,975/mo. Lead with your differentiator.
We tested 4 messaging angles across 4 top-selling products for an 8-figure slime brand. Handmade/Premium and Texture/ASMR won everywhere. Parent and convenience messaging lost. +$56,477/mo on bestsellers bundle alone.
We tested 4 product description angles for an 8-figure dog treats brand. Duration/longevity messaging beat power chewer, obsession, and anxiety angles. Customer voice + specific claims drove +$50,945/mo.
