Case Studies

The buy box on an intimate wellness brand's hero product page sat five screens down. We moved price and add to cart to the first screen, added a sticky bar and answered "will it fit, and what do we get?" before the click. The winning variation lifted revenue per visitor 12% at 97% probability of beating control.

A golf equipment brand added a buy 3 get 1 free golf ball offer to its cart drawer. Only 2.3% of shoppers who saw it added it, and revenue per visitor came in at -2.8% across 1,400+ orders per version.

We added a cart drawer cross-sell to a premium bag brand, with straps ranked by what customers actually buy together. Basket size held, fewer people bought, and revenue per visitor fell 12.4%.

We replaced a generic "high demand, in stock" banner with a sold-out-before bar and a stock meter on a golf brand's best-selling product page. Revenue per visitor rose 26.4% at 98% probability to beat control.

We added a "Help me choose" link that opens a base vs premium comparison modal on a two-model product page. Revenue per visitor rose 2.6%, and 11.9% on desktop.

We replaced a two-button shipping protection prompt in the cart drawer with one toggle and one checkout total. With protection defaulted off, conversion rose 24% at 97% confidence.