RPS
October 2026
Ten concepts across landing pages, offers and sitewide components, five new and five that build on tests already running, drawn from 1,203 orders in the last 60 days, 770 product reviews, 369 post-purchase answers, the segmentation survey of 101 customers, and every test we have run so far.
Three pages, three formats. Warm traffic that is already searching gets a landing page with the kit up top. Cold traffic that is not shopping yet gets a "7 reasons" read. The low pressure buyer gets a landing page that answers what it fixes and which size. Today they land on a 24-word product title and a sale box for other products. All share the well company comparison, reviews and matched kits.
Add-to-cart and checkout started from the page, then pump orders.
Start with "My pump quit": the largest group, and a page already exists to rebuild. Low pressure already has the traffic: the 3HP booster is in 82 orders in 60 days. 12 of 22 survey answers from booster-page arrivals name price or fit. Farm and ranch is for cold traffic, so it needs its own ads.
A run of offer tests. Each puts a different kind of offer against today's, in the places buyers see it: the popup when the site opens, pump pages and the cart.
Pump orders and revenue per visitor after the cost of the offer. Control plus one variation each time. The popup is sitewide, so it reads fastest.
RPS to say which offers are possible, and what each one costs. The sizing wizard itself stays as it is.
One line: what the same job costs through a well company, next to the RPS price. V1: under the price on pump and kit pages. V2: V1 plus the same line in the cart when a pump is in it. No popup, no table.
Add-to-cart and checkout started on pump pages, then pump orders. The cart part starts after the cart upsells test.
A well company estimate per pump type from RPS, so the figure changes with the pump. The RPS side is the live price or cart total.
An "Email me this cart" link in the drawer. The email holds every item, the price, the spec sheets and a link back. The price holds for seven days.
Carts sent, and orders that come back through the link.
Starts when the cart upsells test ends.
Suggestions as they type: matching products with the three key numbers and price, matching collections, and the sizing quiz for broad terms.
Searches that end in a product view.
Starts when the current search test ends.
One line under the button: in stock, order-by time, and the arrival date for the zip already in the header.
Add-to-cart and checkout started across pump pages.
A stock and lead-time source. Products with a lead time show the honest date.
Head, flow and horsepower as three short lines under a shorter name, plus stock status.
Clicks from card to product, and add-to-cart. Runs on every collection at once.
Reuses the title logic from the product-page test. Works on mobile.
Control: free shipping over $100. V1: free over $75. V2: free over $150.
One direction wins more small orders. The other gives a reason to add one more part.
Parts orders are frequent, so this reads faster than any pump test.
Showing the basket made people finish it
Cart drawer (RPS04), winner. Conversion rose 17.2% and items per order 18.2% over 41 days. Carried into Q4: the cart upsells test launching now, and "email me this cart" after it.
Adding content to product pages has not paid
Gallery images (RPS03B) cut add-to-cart by 23.8%. The install-kit module on pump pages (RPS05) ran to 15 September and kit orders stayed level, 14 against 14 at the 32-day read. Carried into Q4: product-page work replaces or clarifies what is there. It does not stack new blocks.
One page with little traffic cannot be read
The homepage story block (RPS06) ended at 20 against 19 orders. The compare tool on one collection (RPS08) did not get enough visitors to test. Carried into Q4: sitewide components, and landing pages that bring their own traffic.
Still running
Checkout reassurance (RPS07): 31 days, 108 orders in control against 117 and 109. Too close to call, decision next week. Search (RPS10): live since 24 September, too early to read. Key specs on product pages (RPS11) and cart upsells (RPS09): built, launching.
Four in ten orders never reach a test
494 of 1,203 orders in the last 60 days were created by a rep, against 706 on the website. The two channels bring in almost the same revenue: $611,516 by phone and $607,095 online. Only 12 of the 494 rep orders carry a test visitor ID, so on-site tests see the website half only.
Half of website orders have no pump, but pumps are the revenue
341 of 706 website orders were parts only, median $133. The 365 orders with a pump, motor or booster made $469,674, which is 77% of website revenue, at a median of $1,020.
Most buyers arrive straight on a product page
This is the first page of the visit, not where they added to cart. 457 of 706 website orders began with the buyer landing on a product page, 103 on a collection and 101 on the homepage. Google ads and Google Shopping brought 427 of the 706. Most buyers never see the homepage first.
What that means for Q4
About 82 website orders a week, 43 of them with a pump. That is too few to read small changes. So Q4 is fewer, bigger changes on the pages where revenue concentrates, read first on add-to-cart and checkout started, then on pump orders.