When a customer adds a pump to cart today, a slim dropdown notification appears at the top of the page. With an $865 average order and roughly 1 in 3 carts holding multiple items, that dropdown isn't enough surface for the customer to feel confident before checkout. We replace it with a full side drawer that shows every line item, a free-shipping progress bar, and the trust signals customers tell us they're looking for: a real person on the phone, lifetime US-based tech support, pro right-to-repair.

Customers tell us in nine separate reviews that they received a pump and were missing the fitting, splice kit, pitless adapter, or torque arrestor they actually needed to install it. We add a "Complete Your Install" module to pump product pages that names what else the customer will need, drawing from RPS's existing bundles (the One-and-Done kit is one example) so the recommendations come from products RPS already sells together. Final product list and which pump pages to pilot on confirmed with the client.

The RPS homepage today is product tiles. Visitors never hear who RPS is, why the brand exists, or what makes it different from the dug-in distributor model most pump shoppers know. We add a founder-led brand story block to the homepage that tells the mission directly: rural America deserves to buy pumps direct, install them themselves, and have a real person on the phone when needed. Customer savings claims and DIY-confidence verbatims sit underneath as supporting proof, not as the lead.