Banyan Botanicals growth audit
Banyan BotanicalsNovember 2026
Six concepts to raise order value and show more of the catalog, from the Dosha Quiz to the cart.
- Ask the Dosha Quiz questions first: today the email comes before question 1, and no product or price is shown.
- Make bigger bundles save more: the builder saves 15% at any size, the same as AutoShip on one item.
- Lead dosha collections with their set: the Vata Balancing Bundle ($50.39) is card 16 of 27 on the Vata page.
- Put a priced product card in articles: on the Triphala article the first price shows 80% down the page.
- Rebuild the Nasya Oil buy box and drawer: AutoShip $15.29 as default, nasal add-ons in the drawer.
The concepts
Ask the Dosha Quiz questions first
Where: Dosha Quiz page
- The quiz asks for an email before the first question
- All 3 quiz buttons lead back to that same email field
- The page promises product picks but shows no product or price
- Variation 1: TAKE THE QUIZ opens question 1; the email is asked at the result
- Variation 2: also end the result on that dosha's set, e.g. Vata Balancing Bundle $50.39
- Control keeps the email-first page, so lead volume is measured, not guessed
The main lead tool asks for an email before it asks one question, and never shows a product.
Concept, not final design. Today's steps from the live quiz page.
Make bigger bundles save more
Where: Bundle builder collection
- The bundle builder saves 15% per item, the same 15% AutoShip gives on a single item
- The tray asks for 2 items; a third or a tenth item saves nothing extra
- Nasya Oil and Chyavanprash in the builder come to $39.08, $20.92 short of free shipping
- Variation 1: bundles of 3 or more ship free (example), tray says "Add 1 more, ships free"
- Variation 2: also 20% off each item from 4 items (example)
- Then start the builder from product pages: "Bundle this, add 2 more"
The bundle builder pays the same 15% for 2 items as for 10, and the same as subscribing to one.
Example figures, for illustration: Free shipping from 3 items and 20% off from 4 items are examples; we can agree on the exact steps together.
Concept. Today's terms from the live builder.
Lead dosha collections with their set
Where: Vata Balancing collection
- Vata Balancing opens on Shakti Prana $36.99; the Vata set at $50.39 is card 16 of 27
- Cards show one price: no add button and no AutoShip price
- The only quiz link sits in folded text under the grid
- Variation 1: a Start here row: the dosha set with add to cart, and a 3-minute quiz tile
- Variation 2: also the AutoShip price and a quick add on every card
- Same template on the Pitta and Kapha collections, each with its own set
The one product made for vata buyers sits at card 16 of the vata page.
Concept, not final design. Prices from the live collection.
Priced product cards inside articles
Where: Top 10 Benefits of Triphala article
- 761 articles and 76 guides; priced product cards start 63 to 80% down each page, no add button
- Shop banners show no price, and the Triphala and Nasya articles have no quiz link
- The sleep guide shows Vata, Pitta and Kapha tablets side by side with no way to pick
- Variation 1: after the first section, a product card with price, AutoShip price and add to cart
- Variation 2: also a "Which dosha are you?" card into the quiz on dosha-split pages
- One product per article from a field in the Shopify admin, so it runs across all articles
On the Triphala article, the first price shows up after the references.
Concept, not final design. Prices from the live store.
Rebuild the Nasya Oil buy box
Where: Nasya Oil product page
- One-time $17.99 is pre-selected, AutoShip $15.29 is the second choice
- AutoShip opens on 30 days; 45, 60 and 90 hide in a dropdown, with no bottle-life line
- The Nasya Oil Bundle (with Super Nasya Oil, $35.99) sits below the add to cart
- Pre-select AutoShip and show how long one bottle lasts at 3 to 5 drops
- Show 30, 45, 60 and 90 days as buttons, next to how long a bottle lasts
- Put the Nasya Oil Bundle in the buy box as a third option, at $35.99
The store's own best seller skips the store's own best offer: AutoShip is one tap away and never the default.
Concept, not final design. Prices from the live product page.
Rebuild the cart drawer around nasal care
Where: Cart drawer after add to cart
- One Nasya Oil opens a drawer that asks for $42.01 more for free shipping
- The drawer pairs it with Pollen Protect and Tranquil Mind tablets
- Super Nasya Oil and Ear Oil are suggested only at checkout
- Variation 1: swap the pairings for Super Nasya Oil $21.99 and Ear Oil $16.99
- Variation 2: add a one-tap swap to the Nasya Oil Bundle at $35.99, saving $3.99
- Both keep the AutoShip switch and show its saving: $2.70 every delivery
The right add-ons for Nasya Oil already exist on the store, they just show up one screen too late.
Concept, not final design. Prices from the live store.
Four US Ayurvedic stores that sell direct, checked on 2 Nov 2026.
Where nobody is yet- Bundles that save more as they grow. Banyan's builder saves 15% at any size; none of the four other stores shows a bigger saving or free shipping for a bigger bundle.
- AutoShip timed to how long a bottle lasts. Maharishi and Himalaya offer 1, 2 or 3 months; nobody, Banyan included, says how long one bottle lasts.
- HSA/FSA payment. None of the four other stores mentions it; Banyan takes it on 131 products but keeps it to one line.
Swipe sideways to see every column
| Store | Typical price | Shipping | Subscription | Bundles or sets | Returns |
|---|---|---|---|---|---|
| Banyan Botanicals | $24.99 | Free over $60, else $5.95 | 15% off, every 30 days | 26 bundles at 10% off; builder at 15% per item | 90 days |
| Maharishi Ayurveda | $37.99 | Free over $125 | 20% off, every 1, 2 or 3 months | Not seen on the nasal oil | 14 days on the nasal oil |
| Himalaya Wellness | $23.99 | Free over $35 | Every 1, 2 or 3 months | Not seen | Not seen |
| Organic India USA | Not seen | Not seen | Subscribe & Save 15% | Not seen | Not seen |
| Pure Indian Foods | $9.99 | Not seen | Not seen | Sets, e.g. Foot Ritual Set $78, was $104 | 14 days |
Nasya Oil scores 72 on mobile and the homepage 75; the email popup and 9 blocking files hold back the first paint.
Swipe sideways to see every column
| Page | Device | Score | Largest paint | Blocking time | Layout shift |
|---|---|---|---|---|---|
| Home | Mobile | 75 | 4.8 s | 36 ms | 0 |
| Home | Desktop | 69 | 1.0 s | 770 ms | 0.006 |
| Best Sellers | Mobile | 68 | 12.9 s | 50 ms | 0.008 |
| Best Sellers | Desktop | 92 | 1.1 s | 97 ms | 0.033 |
| Nasya Oil | Mobile | 72 | 5.4 s | 83 ms | 0.014 |
| Nasya Oil | Desktop | 83 | 1.1 s | 259 ms | 0.09 |
Good Needs work Poor Lab run on a slow phone. Google's real-visitor data rates every page fast, so this protects slower phones and the score.
Built from the live store, including the Dosha Quiz, articles, collections and the bundle builder, public ad libraries, PageSpeed Insights and a competitor scan on 2 and 3 Nov 2026. Audit by Convertibles.
That's six concepts for Banyan Botanicals, free to keep.
An in-house team can ship every one of them. If Convertibles should build and test them, pick a time below.
