Convertibles vs CRO Media: Shopify CRO Agency Comparison (2026)
Convertibles and CRO Media are both Shopify-focused CRO agencies, which makes this the closest comparison on this site. The split is the operating model. CRO Media is audit-led: fixed-price, fast-turnaround audits ($899 CRO audit in 36 hours) plus ongoing support retainers starting at $990. Convertibles is program-led: a managed A/B testing program for $2M+ DTC brands where one team researches, builds, ships, and runs paid media.
This page lays out where each fits, where they overlap, and how to pick.
At a Glance
- Convertibles: Shopify Plus only. Agency launched 2023, founding team brings 10+ years of prior Shopify development experience and a successful 8-figure brand exit. Full-stack DTC growth (CRO plus landing pages plus speed plus dev plus paid media). Multi-variation testing default (2 to 4 variants per test). Official Intelligems partner. 36 published case studies with $2.3M+/month in aggregate measured lift.
- CRO Media: Shopify and Shopify Plus agency with a productized, audit-first model: Shopify CRO Audit at $899 delivered in 36 hours (100+ findings, video walkthrough, funnel redesigns), SEO Audit at $699, Site Speed Audit at $599, and ongoing retainers covering CRO, SEO, development, and design from $990. Recognized on Clutch, G2, Trustpilot, GoodFirms, and DesignRush. Also offers AI Visibility assessment as part of its audits.
- Pick Convertibles if: you are a $2M+ DTC brand on Shopify Plus and want a managed testing program where the agency ships winners and runs paid media, accountable to measured revenue lift.
- Pick CRO Media if: you want a fast, fixed-price diagnosis of your store, or an affordable ongoing support retainer, and your team will own implementation and testing from there.
Side-by-Side Comparison
| Dimension | Convertibles | CRO Media |
|---|---|---|
| Platform focus | Shopify Plus specialist | Shopify and Shopify Plus |
| Core model | Managed CRO program: research, build, test, ship | Productized audits plus support retainers |
| Service scope | CRO, landing pages, speed, dev, Google plus YouTube Ads | CRO audits, SEO audits, site speed audits, Shopify development, design, ongoing support |
| A/B testing | Core deliverable: multi-variation tests run end-to-end, winners shipped to 100% of traffic | Audit output includes A/B test ideas and proven test winners; implementation support available |
| Paid media included | Yes (Google plus YouTube Ads) | Not listed on public service pages |
| SEO services | No (CRO and paid media focused) | Yes ($699 audit plus retainer work) |
| Client profile | $2M+ DTC Shopify Plus brands | Shopify stores of any size; audits priced for accessibility |
| Pricing transparency | Scoped per client on a strategy call | Published: $899 CRO audit, $699 SEO audit, $599 speed audit, retainers from $990 |
| Proof style | 36 published case studies at 95% significance, $2.3M+/month aggregate lift | Review-platform ratings: Clutch, G2, Trustpilot, GoodFirms, Google Reviews |
When Convertibles Is the Better Fit
You want tests run for you, not a list of what to fix
An audit tells you what is broken; a program fixes it and proves the fix paid. Convertibles' strategist prioritizes the tests, its developers build them, and every winner ships to 100% of traffic with the revenue impact measured at 95% significance. If your team does not have the capacity to act on a 100-finding report, the report becomes shelf-ware.
You are a $2M+ brand where test velocity compounds
At meaningful traffic, a continuous multi-variation testing program out-earns a one-time diagnosis within months, because each winner stacks on the last. The audit model is built for diagnosis; the program model is built for compounding.
You want paid media and CRO in one loop
Convertibles runs Google and YouTube Ads as the second pillar of its program, so ad creative and onsite tests inform each other inside one team. CRO Media's public pages cover CRO, SEO, development, and design, but not paid media management.
When CRO Media Is the Better Fit
You want a fast, fixed-price diagnosis
$899, 36 hours, 100+ findings with a video walkthrough. If you need to know what is leaking before committing to anything ongoing, that is a clean, low-risk way to find out, and Convertibles does not sell standalone audits.
You are below the $2M revenue gate
Convertibles works with $2M+ DTC brands because testing programs need traffic to reach significance. Smaller Shopify stores get real value from CRO Media's audit-plus-retainer model at a price point built for them.
You need SEO work alongside CRO
CRO Media sells SEO audits and ongoing SEO work, including AI visibility assessment. Convertibles does not offer SEO services, so if you want one vendor covering both, CRO Media covers more surface.
Model Comparison: Audit-Led vs Program-Led
CRO Media's model is productized: fixed price, fixed turnaround, defined deliverable, then an optional retainer for implementation and ongoing support. The strength is speed and price certainty; the limit is that findings still need someone to build, test, and validate them.
Convertibles' model is a managed program: continuous research, multi-variation tests (control plus 2 to 4 variations) through Intelligems, winners shipped by the in-house dev team, results published at 95% statistical significance. The strength is compounding, measured revenue; the cost is a bigger commitment gated to $2M+ brands.
The honest framing: these models serve different stages. Diagnose with an audit when you are small or unsure; commit to a program when traffic and revenue justify continuous testing.
Proof and Track Record
Convertibles
36 published case studies, each an individual test with the result, significance level, and revenue impact stated, totaling $2.3M+/month in aggregate measured lift. Public client endorsements from Jones Road Beauty, Performance Golf, and Gymreapers. Proof is test-level and named.
CRO Media
Recognition across review platforms: Google Reviews, Clutch, G2, Trustpilot, GoodFirms, and DesignRush, with 4.9-5.0 ratings displayed on its service pages. A Shopify Partner with published audit deliverables and free tools (CRO checklist, theme detector). Proof is review-platform and rating-weighted.
The Bigger Picture
Most Shopify CRO comparisons on this site are between different buyer profiles. This one is between different stages of the same buyer. A growing Shopify store might sensibly start with a CRO Media audit, implement the findings, and graduate to a managed testing program once it crosses a few million in revenue. The two models are sequential more than they are rivals.
Frequently Asked Questions
Is Convertibles the same kind of agency as CRO Media?
Both are Shopify-focused CRO agencies, but the models differ: CRO Media is audit-led with fixed-price deliverables and support retainers, while Convertibles runs managed, multi-variation testing programs with dev and paid media for $2M+ DTC Shopify Plus brands.
How much does CRO Media cost compared to Convertibles?
CRO Media publishes pricing: $899 for the Shopify CRO audit, $699 for the SEO audit, $599 for the site speed audit, and retainers starting at $990. Convertibles does not sell standalone audits; programs are scoped per client for $2M+ brands on a strategy call.
Does CRO Media or Convertibles run paid media?
Convertibles runs Google and YouTube Ads as part of its core program. CRO Media's public pages cover CRO, SEO, development, design, and support, but do not list paid media management.
Does Convertibles offer a standalone CRO audit like CRO Media?
No. Convertibles' research phase feeds directly into a testing program rather than a standalone report. If you specifically want a fixed-price audit deliverable, CRO Media's $899 audit is built for exactly that.
Who is better for small Shopify stores?
CRO Media. Convertibles' $2M+ revenue gate exists because A/B testing needs traffic to reach statistical significance. Below that, audit-driven fixes deliver more value per dollar than an underpowered testing program.
Who is better for Shopify Plus brands specifically?
For $2M+ Shopify Plus DTC brands that want one team handling testing, dev, speed, and paid media with measured results, Convertibles is the more direct fit. CRO Media also serves Shopify Plus stores, particularly where the need is audits, SEO, or development support rather than a managed testing program.
How does each agency prove results?
Convertibles publishes 36 individual case studies, each reaching 95% statistical significance and shipped to 100% of traffic, totaling $2.3M+/month in aggregate measured lift. CRO Media leads with review-platform ratings (Clutch, G2, Trustpilot, Google Reviews) and published audit deliverables. Convertibles' proof is test-level and named; CRO Media's is rating-level and platform-verified.
Ready to Decide?
If you are a $2M+ DTC brand on Shopify Plus, book a strategy call and we will walk you through what a Convertibles program would look like on your store, including which tests we would run first and why.
Weighing other agencies too? See our Convertibles vs SplitBase comparison for the research-led DTC peer, or our Convertibles vs Invesp comparison for the long-established CRO consultancy.