Indoor Golf Outlet
Indoor Golf OutletBFCM
2026
The store already looks on sale all year, and a free gift with a launch monitor is the norm. A bigger discount will not stand out. These concepts give more instead of charging less. Three offers are tested against each other before Black Friday, and the winner becomes the headline offer. Three lead-up moves keep October sales moving and bring shoppers back for the sale.
The Offers
Three offers, tested against each other before Black Friday. The winner becomes the headline offer. The test shows each offer as an early Black Friday deal, not a normal October promo, so the result holds for Black Friday.
Finish Your Build Rewards
Where: Product pages and cart
35% of launch monitor orders were the monitor alone, and 93 customers came back within 60 days to buy more (1 Aug to 29 Sep 2026). Buyers already need the rest of the room. Gift rewards unlock at $2,500, $5,000 and $10,000 carts, and a live bar in the cart shows the next one. The first tier sits just below the $3,111 average order so most carts feel progress. A small merch kit (hat, tees) is the bottom step. This is the gift version of buy more, save more. Concept 2 is the money-back version. In the offer test, this is V1 against the current site.
Concept illustration only. Final design will differ.
Spend More, Get More Back
Where: Product pages, cart, January email
A tiered Build Credit: spend $2,500 and get $250 back, $5,000 gets $500, and $10,000 gets $1,000. The shopper sees the next step in the cart and stretches for it. It fits how these buyers shop: 93 customers reordered within 60 days, and the later order has a median of $1,313 (1 Aug to 29 Sep 2026). The credit can be spent now on add-ons in the same cart, or land in January and bring the buyer back. Start with one payout and test the other later. Discounts are only 3.1% of gross sales today, so the rate needs a margin check first. In the offer test, this is V2: the same tiers as V1, with money back instead of gifts.
Concept illustration only. Final design will differ.
Performance Golf Pack
Where: Simulator and launch monitor pages, plus a Performance Golf email
Free gifts with a launch monitor are already normal on the site: 10 different gifts ran in 60 days. A coaching pack from Performance Golf is a gift with a real price that competitors cannot copy, and it answers the buyer's next question: now how do I get better. Performance Golf gets golfers with a sim at home into its app at no ad cost, and can email its list an early-access offer in return. There is no data yet on whether these buyers want coaching, so this is a deliberate bet that needs both brands to agree. Once both brands agree, it joins the offer test as the top gift in Concept 1 or as its own variation.
Concept illustration only. Final design will differ.
The Lead-up
Three moves around the offer test. They do not pick the headline offer. They keep October sales moving and bring shoppers back for Black Friday.
Black Friday Price Promise
Where: Launch monitor and simulator pages, cart
October is when high-ticket shoppers wait for Black Friday. The site already promises to match competitor prices. This stretches that promise across time: buy now, and if the price drops on Black Friday the difference is refunded. Nearly every launch monitor already shows a struck-through price about 20% higher and real discounts are 3.1% of gross sales (1 Aug to 29 Sep 2026), so the promise is unlikely to cost much. Test it on half of shoppers, from the end of the first offer-test round through Black Friday week. Read total revenue per visitor across the whole window, so the result shows whether it wins new orders or only moves Black Friday orders earlier. The sales team does not mention it on the phone during the test. If prices do drop, only shoppers who saw the promise get a refund.
Concept illustration only. Final design will differ.
Black Friday Build Reservation
Where: Homepage, product pages, consultation booking
Many buyers here want help from a person: orders with a sales-team code carry 29% of revenue, and 18% of orders are created by the team (1 Aug to 29 Sep 2026). The reservation gives October shoppers who are waiting for Black Friday a reason to talk to the team now. How it works: the shopper books the free consultation. The team plans the build and sends a written quote. The shopper pays nothing now. On Black Friday, they confirm the order and get the Black Friday deal, plus one extra gift that only reservations get. An optional $100 deposit, fully refundable, holds the stock. It can start before the headline offer is picked. For IGO, the team's calendar fills before the rush, and Black Friday week is for confirming orders, not starting new conversations.
Concept illustration only. Final design will differ.
Sim Room Blueprint + Preview Night
Where: Email popup, the emails that follow, and a live session in early November
70,631 sessions and 533 purchases in 30 days means about 99% of visits end without an order (GA4, 30 days to 30 Sep 2026). A purchase this size takes many visits. Step 1: the email popup offers the Sim Room Blueprint, a short room-planning guide with room size and ceiling height by launch monitor, projector distance, and three sample builds by budget. The team's most-asked questions are the content, so it is fast to write. Step 2: everyone who signs up is invited to Preview Night, one live session in early November. The team builds a sim on camera, shows the deals first and answers questions, and attendees get the offer 24 hours early. Orders with a sales-team code are 29% of revenue (1 Aug to 29 Sep 2026), so this puts the team in front of many buyers at once. The popup offer is tested against today's popup on sign-ups. Preview Night runs once, after the headline offer is picked.
Concept illustration only. Final design will differ.
A bigger discount will not win Black Friday
- Orders of $5,000 and up are 19% of orders and 66% of revenue. The offer has to move that buyer.
- Nearly every launch monitor already shows a struck-through price about 20% higher. A percent-off sale will not stand out.
- 10 different free gifts ran in 60 days. A free gift with a monitor is the baseline, not the Black Friday idea.
- 35% of launch monitor orders were the monitor alone, and 93 customers reordered within 60 days. There is a second basket to win.
- 447 checkouts were abandoned in 30 days, worth $1.87M. 122 were over $5,000. A reason to buy now matters more than a lower price.
- 70,631 sessions and 533 purchases in 30 days. About 99% of visits end without an order, and little captures them.
Plan before Black Friday
- Offer test: Finish Your Build Rewards (V1) and Spend More, Get More Back (V2) against the current site, both shown as an early Black Friday offer.
- Performance Golf Pack joins once both brands agree, as the top gift in V1 or as its own variation.
- If the first round is not clear, a second round runs into November. The winner goes live as the headline offer for Black Friday week.
- Live for everyone in October: Build Reservation. Both groups in the offer test see it, so the test stays clean.
- Price Promise: test it on half of shoppers after the first offer-test round, through Black Friday week. Read total revenue per visitor across the whole window. The sales team does not mention it during the test.
- Sim Room Blueprint: test it in the email popup against today's popup offer, on sign-ups first.
- Early November: Preview Night for everyone who signed up. Attendees see the headline offer first.
- The store takes about 530 orders a month. With the current site and two offers, each group sees about 80 orders in two weeks. Only large lifts will show in revenue, so checkout starts, reward tiers reached and consultations booked are read as well.
Sources
Shopify orders · 1 Aug to 29 Sep 2026
- 1,056 orders and $3.29M. Average order $3,111, median $1,416.
- Orders under $500 are 31% of orders and 2% of revenue.
- Discounts are 3.1% of gross sales.
- Orders with a sales-team code: 129 orders, $941k, 29% of revenue, median $4,649. 186 orders (18%) were created by the team.
- ProTee United VX is the top revenue product: 57 units, $318.5k. 43% of VX orders added the $325 Protector.
- Indoor golf tees sold 13 units. No hats sold.
Shopify abandoned checkouts · 31 Aug to 30 Sep 2026
- 447 abandoned checkouts worth $1.87M. Median $2,326.
- 213 were over $2,500 and 122 were over $5,000.
GA4 · 30 days to 30 Sep 2026
- 70,631 sessions, 533 purchases, 0.75% conversion rate.
- Mobile: 39,842 sessions, 0.66%. Desktop: 29,528 sessions, 0.89%.
Live site · read 30 Sep 2026
- Launch monitors show compare-at prices about 20% above the selling price.
- A Price Match Guarantee and a free consultation are already on the site.
- The sign-up form promises promotions, sales and new product releases. There is no guide or event link.
- The header invites shoppers to call or text the team.
- ProTee United VX: $6,500, with a free swing camera set and a "Sellout Risk: High" line.
Open questions
- Do suppliers set minimum advertised prices? This decides how much real discount is allowed.
- Do vendors lower prices on Black Friday? If they do, the Price Promise refunds the difference to buyers who saw it.
- What is the margin on gifts and add-ons? This sets the size of the reward tiers and the credit rate.
- Is store credit enabled in Shopify?
- What does the email popup offer today? The Blueprint test runs against it.
- What ran last Black Friday, and how did it do?
