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Luno

Luno mattress set up in an open vehicle
Luno / CRO roadmap

October 2026

Paid traffic lands on product and collection pages before vehicle-sleep education is finished. AIR BASE is the entry mattress at $199.99, yet the live page still leads with specs. The opportunity is a colder funnel: educate, then product, then a complete sleep setup.

Testing roadmap

SLOT 01Funnel

Vehicle Sleep Presell

Cold-traffic landing funnel

Traffic is primarily driven to PDP and collection pages. Cold visitors meet a product page before the camping problem is sold. A vehicle-sleep listicle can educate why tent pads and generic air mattresses fail in cars, then send ready buyers to AIR BASE.

CURRENT CONCEPT LUNO AIR BASE Vehicle Mattress $199.99 Make Model Year Select Vehicle Product-first landing Cold traffic hits specs early PRESELL 7 reasons campers ditch tents for a bed inside the vehicle tent pads leave floor gaps wheel wells waste sleep space setup under 2 minutes vehicle-fit vs generic pad sleep locked in, weather out See the mattress
CURRENT LUNO AIR BASE Vehicle Mattress $199.99 product-first Select Vehicle Specs before the camping problem ↓ CONCEPT PRESELL 7 reasons campers ditch tents 1. tent pads leave floor gaps 2. wheel wells waste space 3. vehicle-fit vs generic pad 4. locked car, weather out See the mattress

* Concept illustration only. Final design will differ.

SLOT 02A/B Test

Hybrid AIR BASE PDP

AIR BASE PDP

The live AIR BASE page opens as an affordable compact mattress for occasional campers, with the buy box and specs early. Shoppers still comparing vehicle camping to tents need the problem and the vehicle-fit mechanism before price. A hybrid PDP sells desire and fit first, then the offer.

CURRENT CONCEPT AIR BASE PDP AIR BASE $199.99 Occasional campers Select Vehicle Tech specs near the top R-value 1 sits in a lower table Buy box before problem story Feature grid: compact, durable, quick setup, sleeps 2 HYBRID PDP Camping problem first Tent floor cold. Vehicle gaps. Vehicle-fit mechanism Wheel-well shape + head straps Why generic pads fail here First CTA on the page AIR BASE $199.99 Select Vehicle
CURRENT AIR BASE PDP AIR BASE $199.99 Select Vehicle Specs and buy box early Problem story comes later R-value 1 in lower table ↓ CONCEPT HYBRID PDP Camping problem first Cold floor. Wheel-well gaps. Vehicle-fit mechanism Why generic pads fail here First CTA AIR BASE $199.99 Select Vehicle

* Concept illustration only. Final design will differ.

SLOT 03Funnel

Vehicle Sleep Setup Quiz

Mattress quiz page

Luno already has a mattress finder quiz and separate Car Camping Sleep Kits, including an AIR BASE kit from $394.99. The current quiz frames a product pick rather than diagnosing camping frequency, climate, party size, and vehicle. A setup quiz can recommend the complete sleep stack, not only the mattress SKU.

CURRENT CONCEPT MATTRESS QUIZ Find your perfect mattress Product chooser, not diagnosis Which mattress do you want? BASE PRO FOAM Sleep kits live elsewhere AIR BASE kit from $394.99 Quiz does not steer the kit SETUP QUIZ Which vehicle sleep setup? Q1 How often do you car camp? Q2 Solo, couple, or dog? Q3 Climate / shoulder season? Q4 Vehicle make / model Diagnosis: weekend SUV setup Recommended: AIR BASE Sleep Kit $394.99 complete sleep stack
CURRENT MATTRESS QUIZ Find your perfect mattress Product chooser BASE PRO FOAM Kits priced separately Quiz does not diagnose setup ↓ CONCEPT SETUP QUIZ Which vehicle sleep setup? How often do you car camp? Solo, couple, or dog? Climate / shoulder season? Vehicle make / model Diagnosis: weekend SUV AIR BASE Sleep Kit $394.99 Complete sleep stack

* Concept illustration only. Final design will differ.

Data insights

Biggest Killers of Conversion Rate

  • Paid traffic primarily lands on PDP and collection pages, so cold visitors often meet product before vehicle-sleep education.
  • AIR BASE is the $199.99 entry mattress, but the live PDP still leads with specs and the buy box ahead of the camping problem and fit story.
  • A mattress quiz and sleep kits already exist as separate surfaces, so the complete setup offer is not diagnosed in one path.

Sources reviewed

Live Site QAMeta Ads and Landing PagesReviews and UGCPage Speed InsightsSite ScreenshotsCompetitor Analysis

What the data shows

Live Site QA

  • Re-checked Sep 30: homepage announcement shows Free Shipping On Orders $200+. Cart config includes a free-shipping progress cue.
  • AIR BASE PDP price is $199.99. Comparison table lists AIR BASE R-value as 1 (not 1.5).
  • AIR BASE shows 4.0 stars from 2 reviews on the PDP. Sticky add-to-cart markup is present on the PDP.
  • Mattress quiz exists at /pages/find-your-perfect-mattress-quiz. AIR BASE Car Camping Sleep Kit is listed from $394.99.

Meta Ads and Landing Pages

  • Audit: product-focused traffic to AIR BASE arrives on its own PDP.
  • Client note: traffic is primarily driven to PDP and collection pages.

Reviews and UGC

  • Live AIR BASE reviews: comfort and quick setup praised; one reviewer wants a mid zipper; another could not refit the cover.
  • Sample is small: 2 reviews at the Sep 30 check.

Page Speed Insights

  • Audit-sourced Sep 29 mobile LCP: 7.8s homepage; 9.3s AIR BASE. Not re-run for this concepts pass.

Site Screenshots

  • Homepage and mattress collection surface vehicle mattresses, kits, and a mattress finder quiz CTA.
  • AIR BASE PDP leads with product positioning for occasional campers, vehicle selector, specs, then deeper feature and comparison content.

Competitor Analysis

  • Audit note: EXPED MegaMat Auto listed at a higher price with a much higher R-value. Luno differentiates with make/model/year fit selection.
October 2026

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[ WHAT OUR CLIENTS SAY ]

At Performance Golf we have worked with dozens of agencies. We are a nine figure brand and growing and our agency experiences, let's just say they haven't been that great, but Convertibles has completely flipped that on its head.
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Donnie French

Performance Golf - Offer Architect

Have thoroughly enjoyed working with the team. The process has been smooth sailing, the weekly updates are excellent and we have seen month on month growth in both conversion rate and sales since beginning to work together. Further, the team are also very happy to help if there are any little bugs etc and go above and beyond to deliver a great experience for our brand and our customers!
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Joshua Robinson

Founder - Garden Street Gin Club

We needed a very high conversion landing page for mostly cold, some semi warm traffic coming primarily off of social. I had heard about Convertibles, decided to give them a try. They knocked it out of the park. There is so much strategy they pour into every step of the process. I learned a ton as we went. They made it fun, easy and the site is performing way better than I was expecting or hoping. So thank you guys. Can't wait for the next one.
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Nick Lange

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