Lyons Leather Co growth audit
Lyons Leather CoOctober 2026
Five moves around the Biggie Bee, the $228.00 bag the ads sell as the in-between size.
- Fit the Bee before checkout: the size buttons say Medium; the store's 1 L / 1.5 L / 2 L fit lists sit in a modal.
- Let buyers opt into Checkout+: a $228.00 bag reaches a button that reads $234.51.
- A Biggie Bee Set, no code: the $15 bundle only works if the buyer types BEEBUNDLE15.
- Prove the in-between size: the ads promise it, the page they land on says Medium.
- Hold the popup app until intent: on mobile it takes 1015 ms and paints before the bags.
The moves
Fit the Bee before checkout
Where: Black Biggie Bee product page
- Size buttons say Small, Medium, Large. No volume, nothing about what fits
- The 'What fits in The Biggie Bee?' video sits below Add to cart
- A 5'7" model wears the Original strap; the strap guide says Extended from 5'7"
- Two taps in the buy box: what they carry, then height
- Pre-select size and strap, show 1 L / 1.5 L / 2 L and what fits
- Variation 2 adds 'Exchanges are always free' under the pick
The store already wrote what fits in each Bee. It is one tap away, so buyers pick 'Medium' and guess.
Fit lines, volumes and the strap rule are the store's own copy from the size guide.
Let buyers opt into Checkout+
Where: Cart drawer
- Add a $228.00 bag and the button reads 'Checkout+ | $234.51'
- The $6.51 Checkout+ is on by default; the $228.00 path is a text link
- Free returns depend on Checkout+, while exchanges are always free
- Checkout+ becomes a visible toggle with its $6.51 price
- One button that always shows the live total
- Test variation: toggle on vs off by default, read on revenue per visitor
The bag costs $228.00. The checkout button says $234.51.
Today copy and prices from the cart drawer after one add to cart, 13 Oct 2026.
A Biggie Bee Set, no code
Where: Black Biggie Bee product page
- The $15 bundle needs a code the buyer types: BEEBUNDLE15
- The cart page pushes a second code, WELCOME10, plus a popup offer
- Matching Black Keychain $32.00 and Black Tassel $38.00 are add-ons
- A 'Biggie Bee Set' option in the buy box: bag, keychain, tassel
- Show $298 bought separately, $283 proposed with the $15 applied
- Apply the saving automatically, no code to type
There is already a $15 bundle. You only get it if you know the code.
Proposed, not measured: Set $283 = $298 separate minus the $15 BEEBUNDLE15 saving; Set + Travel Wallet $345 = $360 separate minus $15.
Accessory prices from the store; $15 is the store's BEEBUNDLE15 saving.
Prove the in-between size
Where: Honey Biggie Bee product page (Meta landing)
- The ads sell Biggie Bee as 'the in-between size that just works'
- They land on a product page where the size row just says 'Medium'
- The ads we saw land on product pages, none on a size comparison page
- A 'Pack test' page: the same day's things packed in Bee, Biggie, Queen
- Send the in-between-size ads there, then to the product page
- Arrive with the size and strap already picked
The ads promise 'the in-between size'. The page they land on says 'Medium'.
Concept illustration only. Final design will differ.
Hold the popup app until intent
Where: The Biggie Bees collection
- The Biggie Bees collection scores 29 on mobile; its largest paint is a popup image
- The popup app takes 1015 ms of main-thread time on the homepage
- On the product page, the Re-Do cart extension makes 43 requests before the cart opens
- Load the popup app after a scroll or 2nd page, never before the product
- Load the Re-Do cart extension when the cart opens, not on page load
- Read the change as a test on mobile revenue per visitor
On a slow phone, the first big thing The Biggie Bees page paints is the popup, not a bag.
Concept illustration only. Final design will differ.
Four convertible leather sling and crescent bag brands, scanned on 13 Oct 2026. Prices in USD.
Where nobody is yet- Nobody helps a buyer pick a size from what they carry; Lyons already wrote the fit lists.
- Nobody ties a fit promise to the size choice; Lyons' free exchanges sit in an accordion.
- Nobody sells a built bag-and-accessories set; Lyons' $15 bundle is a code.
Swipe sideways to see every column
| Store | Price | Free shipping | Sizes | Guarantee and returns |
|---|---|---|---|---|
| Lyons Leather Co | Biggie Bee $228 | Over $125 | Bee, Biggie Bee, Queen Bee, separate pages | Lifetime warranty, 30 days, free exchanges |
| Portland Leather Goods | Koala Sling $105-132 | n/s | Small, Medium, Large on one page | n/s |
| Maison de Sabre | Sling Bag $298 | n/s | n/s | n/s |
| Noonday Collection | Crescent Sling $178 | Over $100 | One size | n/s |
| Quince | Crescent bag $124 | Free | One size | 365-day returns |
The Biggie Bee page scores 46 on mobile and the collection 29; the popup app is the heaviest script.
Swipe sideways to see every column
| Page | Device | Score | Largest paint | Blocking time | Layout shift |
|---|---|---|---|---|---|
| Home | Mobile | 39 | 19.6 s | 709 ms | 0.021 |
| Biggie Bee page | Mobile | 46 | 10.3 s | 463 ms | 0.0 |
| The Biggie Bees | Mobile | 29 | 24.7 s | 3742 ms | 0.021 |
| Home | Desktop | 55 | 2.2 s | 559 ms | 0.083 |
| Biggie Bee page | Desktop | 63 | 2.2 s | 347 ms | 0.017 |
| The Biggie Bees | Desktop | 83 | 1.5 s | 191 ms | 0.005 |
Good Needs work Poor Lab runs on 13 Oct 2026. Real-user data rates the Biggie Bee page fast (largest paint 1.9 s), so the lab gap hits slower phones.
Built from the live store, public ad libraries, PageSpeed Insights and a competitor scan on 13 Oct 2026. Audit by Convertibles.
That's five moves for Lyons Leather Co, free to keep.
An in-house team can ship every one of them. If Convertibles should build and test them, pick a time below.
