Peachybbies

Convertibles × Peachybbies

CRO Test Concepts

63%of repeat buyers shop by texture first (survey, 2,419 answers)

27%of visitors ever saw the homepage's second section (test of ~120K visitors)

+5.1%conversion rate when we tested the New Slime Drop section

Every concept below rearranges what already exists on the site: the products, the copy, the banners. Nothing needs new content, product data or backend work from the team. Each one is built on the store's own numbers: heatmaps from the first week of Clarity, 20+ past tests we ran together, the post-purchase survey and Shopify orders.

Open Items

PB30B reviewHow the test is reading after its first week, and our suggested follow-up with 2 variations. See concept 1 in "Test concepts".

Wireframes for PB38 and PB39New drop on the Shop page and shop by texture in the menu. We'll go through them on the call for any feedback.

Reusable campaign pageAre we building this, or will you do it internally?

Discreet shippingAre we picking this up, or will you do it internally?

Next test conceptsPB30B follow-up, gifting page, bundle card, texture explainer, proof in the cart, free gifts reminder at checkout. See "Test concepts".

Show Free Gift Progress on the Product Page

Product page · Free giftsFollow-up to PB30B

What we see

Signal

Source

Almost nobody uses the slime picker: 97 of about 20,900 visitors added a slime from it. Overall the test is close so far: the Free Gifts card is at +3.6% revenue per visitor, with a 66% chance it beats the original.

PB30B · 28 Oct to 4 Nov

Among visitors who saw the gift area, the Free Gifts card converts at 7.74% against 6.58% for the original, but only 28% to 35% of visitors see that area. Part of the gap may come from which visitors scroll that far.

PB30B · 28 Oct to 4 Nov

The cart drawer still shows free gift progress, for example "You've got 4 Free Gifts! Add 1 more slime to get more Free Gifts." The product page doesn't show how close a shopper is to the next gift.

Live site · 4 Nov

Concept illustration only. Mobile product page. Version 2 shows a shopper with 1 slime in the cart, using the cart drawer's own wording. The exact spot on the page gets set in the wireframe.

The concept

PB30B suggests the slime picker isn't what helps. We take it out and test two simpler ways to show the free gifts. Nothing new to make: the gift tiers already exist, and the cart drawer already tracks progress toward them.

Version 1: a shorter, clearer block with just the free gift tiers
Version 2: a progress bar connected to the cart, showing how many slimes away the next gift is and counting what's already in the cart
Mobile and desktop: same content in both. We'll set the exact spot on the page in the wireframe

A Shoppable Gifting Page for Peak

Gift Guide · BundlesTarget: 3rd week of November

What we see

Signal

Source

About 2 in 3 buyers are shopping for someone else: about 6 in 10 first-time buyers and 3 in 4 repeat buyers.

Survey · 90 days · n=8,743

The Gift Guide is mostly text with "shop the article" links, not products.

Our call 21 Oct

The Gift Guide gets few clicks compared with Shop and search in the menu.

Clarity · first week

Bundles bring the biggest orders. The Weekly NEW Slime Bundle alone had 1,014 orders, averaging $105.80 against $49.03 for all orders.

Shopify · last 59 days

Concept illustration only. Mobile page. The page outline is ours to agree together, and the sections stack the same way on desktop.

The concept

Turn the Gift Guide from mostly text into a page you can shop. It could reuse the campaign page template.

Products first, then all the bundles (including the Christmas bundles from 13 November), and a few simple paths to click into
Linked from a homepage banner and the menu through peak
Prepaid subscription plans can sit here too, with a clear note that they don't ship the next day

Show the Bundle Each Slime Belongs To

Product page · BundlesAfter PB30B

What we see

Signal

Source

Bundles bring the biggest orders. The Weekly NEW Slime Bundle alone had 1,014 orders, averaging $105.80 against $49.03 for all orders.

Shopify · last 59 days

Every bundle already lists its slimes. Baby Axolotl is in the Bestsellers Bundle, but its product page never says so.

Live site

Better bundle descriptions won before: +22.2% revenue per visitor on the Bestsellers Bundle page.

Past test PB24

A general bundles block on the homepage came out flat. This shows the bundle on the page of a slime the shopper already wants.

Past test PB27

Concept illustration only. Mobile product page.

The concept

A shopper looking at a slime that sits in one of the bundles never learns it comes in a set that saves money. We show it, right under Add to cart. The bundle contents come from the bundle descriptions already written, so nothing needs updating by hand.

Version 1: a card under Add to cart: "This slime is in the Bestsellers Bundle · 5 for $65 · save $10", linking to the bundle
Version 2: Version 1, plus small photos of the other slimes in the bundle
Covers the Weekly NEW, Bestsellers and Beginner bundles. Slimes in no bundle show nothing
Queued after PB30B, which uses the same spot on the page

Explain Each Texture Where Shoppers Choose It

Shop page · Slime education

What we see

Signal

Source

Texture is the first thing 63% of repeat buyers look for. It is also the #1 reason they would not buy a slime (30%).

Survey · 90 days · n=2,419 and 2,300

31% of new customers say this is their first slime ever. Names like Bingsu, Icee or TNG mean nothing to them yet.

New customer survey · n=4,574

The texture buttons are the most-clicked thing on the Shop page: 5 of them take 10.5% of all clicks. But a button only filters. It never says what the texture feels like.

Clarity · first week

The words already exist. The Slime Glossary has a one-line description for 12 textures. It sits on Slime School and at the very end of the homepage. The Shop page and product pages, where shoppers choose, have none.

Live site

Shopping by texture has won before: +9.4% revenue per visitor when we added texture navigation to the collection page.

Past test PB18

Concept illustration only. Shop page with Butter selected. Words and levels come from the texture sheet and Slime Glossary.

The concept

Shoppers pick slime by texture, and many of them have never held one. The team has already described every main texture: how it feels and who it suits, from beginner to advanced. That lives in Slime School and in the texture sheet, away from where people choose. We bring it to the Shop page. Nothing new to write.

Version 1: when a shopper taps a texture button, a line shows above the products: how it feels, its experience level and the glossary line, with a link to Slime School
Version 2: Version 1, plus the feel words and level on every product card, under "Slime Type" (for example "Creamy, pillowy · Beginner")
Mobile and desktop: the same line under the texture buttons. On cards it stays to one line
All words and levels come from the texture sheet and glossary. Textures with no entry yet (Mixed Beads) simply show nothing. We'll check the levels together before launch
It stays out of product photos. A comparison graph used as the first product photo lost before (PB11)

Put the Best Proof in the Cart

Cart drawer · Social proof

What we see

Signal

Source

Below the suggested product, the cart drawer is empty space until the checkout button. Nothing there says why buyers love Peachybbies.

Live site · mobile

71% of Peachybbies' Trustpilot reviews in the last year are 5 stars (4.4 overall, 518 reviews). No page on the site shows a star rating or a written review today. The social proof is the TikTok video row on product pages and "1M+ slimes sold" on Shop cards.

Trustpilot · live site

The store's own benefit bar ("Calming Sensory Play") won on the homepage: +6.8% revenue per visitor. Benefit lines on product pages lost, so we test them where people have already chosen.

Past tests PB19, PB20

A cart with a reviews and trust row won for another brand we work with: +2.9% revenue per visitor.

Our winning test library

Concept illustration only. Mobile cart drawer.

The concept

The cart is where shoppers decide whether to check out, and right now it shows the product, a suggestion and a lot of white space. We fill that space with the proof that already exists: real reviews and the best facts. Nothing new to write.

Version 1: a reviews row above the checkout button, with the 4.4 Trustpilot score and one short 5-star review from the Trustpilot page
Version 2: Version 1, plus one line: "1M+ slimes sold · Handmade in the USA"
Mobile: the row fills the empty space, so nothing moves. Desktop: same, in the drawer

Remind Shoppers of Their Free Gifts at Checkout

Checkout · Free gifts

What we see

Signal

Source

Over a third of started checkouts are never finished: 6,530 abandoned against 11,438 site orders.

Shopify · last 30 days

Half of abandoned checkouts are $29.99 or more, about two slimes. At that size the shopper has already earned the 2-4 slime gifts: a designer box and a mochi squishy.

Shopify · last 30 days

On a phone, checkout hides the order inside a closed "Order summary". Nothing on the page mentions the free gifts the cart just promised.

Live site · mobile

Happy reviewers name the free gifts and extras as part of what keeps them coming back.

Trustpilot

Concept illustration only. Mobile checkout. The same block shows for every order: it lists the three gift tiers.

The concept

The cart tells shoppers "You've got 4 Free Gifts!", then checkout goes quiet about them, just when people weigh up the total and shipping. We carry the promise into checkout, at the top of the page. It is one fixed block, the same for every order, using the gift tiers as they are written today.

Version 1: a fixed block above Express checkout: "Free gifts ship with your order", with the three tiers in one short line
Version 2: Version 1, plus one line of proof: "4.4★ on Trustpilot · 1M+ slimes sold"
Mobile: above Express checkout, so it shows without scrolling. Desktop: at the top of the left column

Questions to Align On

Quick answers on the call help us aim the next round at what matters most.

Which bundles lead peak, and is the bundle builder still on?New bundles are planned for peak. Which ones, and when do they go live? The Build-Your-Own builder brings the highest-value orders on the site, but today only paid ads link to it. Is it still running, and can we give it more visibility? (See Backlog.)

Product reviews: are we collecting them?The Trustpilot page has 518 reviews at 4.4 stars, but the site shows no star ratings or written reviews anywhere. Are we collecting reviews per product, or should we start? Per-product star ratings would open a whole set of tests.

What's the Black Friday / Cyber Monday plan?On our 7 Oct call the plan wasn't set yet. Now that the product schedule is done, we need these to plan tests around peak:
• Promo dates and offers (sitewide %, bundle deals, gift-with-purchase changes)
• Any launches or drops during that week
• A window when we should pause new tests
• Whether bundle savings stack with peak deals

Order Editing appDid Order Editing confirm it can A/B test checkout upsells? If not, we'll run that test ourselves.

Backlog

Ideas we can build without extra work from the team. Some need a quick decision together first.

A Subscription Built on the Weekly Drop

Subscription · New dropsWaiting on Tyler

For example, 2 or 4 slimes from each new drop, delivered on a schedule. Weekly is probably too often. The subscription stays as it is until the program changes, so we're not testing it for now.

More Visibility for the Bundle Builder

Homepage · Bundles · Basket sizeNeeds a decision

DataBuild-Your-Own bundle orders average $83.25, against $49.03 for all site orders (Shopify, last 59 days). Today only one paid-ad page links to the builder. It brought 637 bundle orders in summer and 32 in the last 59 days.

Give the builder a front door on the site, built on the savings it already has (pick 4 save $8, up to pick 10 get $50 off). It could be a homepage hero slide, a strip under the hero, or a menu link. We'll shape it once we confirm the builder is staying through peak.

"Once It's Gone, It May Never Come Back"

Product page · New drops · ScarcityAfter PB30B and PB30C

DataIt's a line the brand already uses, and in July we named it part of the FOMO strategy. The existing urgency wording beat three exclusivity redesigns on the homepage by 61 to 78% in clicks (PB35). The Shop page already shows "Limited stock" labels on 17 products, but product pages show no stock line at all, even though each page already knows the real count. An honest "only a few left" bar on product pages won for another brand we work with: +26.4% revenue per visitor.

On slimes running low, a line under Add to cart: "Only 12 left · Once it's gone, it may never come back." Real stock numbers only, never fake timers. A second version adds the same line to the new-drop products on the Shop page. We'd only need to agree what counts as "low", for example under 25.

Texture Comparison Chart

Product page · Slime educationAfter PB30B and PB30C

DataThe team's texture sheet already rates 14 textures by experience level (beginner to advanced), feel, ASMR sound and care. After finding a texture, 90% of repeat buyers check a second thing, so they are comparing (survey). Texture is the #1 deal-breaker (30%). A comparison graph used as the first product photo lost before (PB11), so the chart stays out of the photos.

A side-by-side chart of slime types, with this slime's texture highlighted. A small "Compare textures" link under the Texture line opens it, so the buy box stays the same size. The same chart can go on Slime School. In July we planned to rate each type for this. The texture sheet already does, so we only check the levels together.

Texture Videos on the Product Page

Product page · Slime educationAfter PB30B and PB30C

DataSlime School's glossary already holds 12 short texture videos, about one per texture. Product pages show photos, with TikTok videos further down. Texture is the first thing 63% of repeat buyers look for (survey), and a photo can't show how a slime moves or sounds.

Each product page shows the Slime School video for its texture: Butter slimes get the Butter video. No new filming. It sits next to the Texture line in the buy box, not as the first product photo.

Checkout Upsells (PB37)

Checkout · Basket sizeWaiting: Order Editing decision

DataPB37 is designed. On our 7 Oct call we agreed to run checkout, thank-you page and post-purchase upsells through Order Editing if it can A/B test. If it can't, we run the test ourselves.

Ready to launch as soon as we know which tool runs it (question 4).

Gift Messages + Gifting Mode

Cart · GiftingWaiting: backend check

DataAbout 2 in 3 buyers are shopping for someone else (survey, 90 days). In July we were "super interested" but needed to confirm that gift messages can flow into order processing in a clear way.

A gift message box and a gift-ready option in the cart. It needs a quick check that the order system can carry the message.

"Notify Me If It Comes Back"

Product page · Sold-out slimesWaiting: joint review

DataReviewers name slimes they wanted but could not get (Trustpilot). In July the idea "notify me IF it comes back" came up, so it fits "once it's gone, it may never come back", with a note to check it against the scarcity messaging.

A sign-up on sold-out product pages, worded in the brand's voice. It waits on our joint review of the scarcity messaging.