Performance Golf

Voluntary trial Lead capture Lil' Legends + restock Cart pairing Spares

CRO concept board · September 2026

Nine concepts across the trial, lead capture, Lil' Legends and the cart.

Four areas from the Q3 problem statements and the last call. The board opens with the trial because it is the doc's open challenge: every club buyer gets the PG1 7-day trial dropped into the cart automatically, and every offer test so far has cost club conversion. Five concepts make it a choice without touching the $299 sale. The other four cover the entry offer, Lil' Legends, the mid-October restock, and cart pairing.

Every concept is sketched on the live page it would run on. Short description, the reason, the page, and what it is measured on. No analytics in hand yet, so the evidence is the problem statements, the live pages, and the sales mix behind the quiz.

Working from

Q3 problem statements dashboard · Voluntary Addition of PG1 Physical Products doc · Call notes 9 Sep 2026

Pages captured

Homepage · SF2 driver PDP · Cart drawer · Clubs mega menu · Golf clubs collection · captured 21 Sep 2026

Guardrail on every trial concept

Club revenue per visitor is the primary metric. Trial attach and trial-to-paid are secondary. An attach win that costs club CVR is a loss.

A. Make the trial a choice

The doc mocks three placements for a voluntary 7-day pass. Concepts 1 to 5 turn those mocks into a test plan: one safe control, one placement test, and three copy and pricing levers that make the ask land.

Ask on the thank-you page first. It is the control the other placements have to beat.

Order confirmation pageDev + A/B vs auto-addStart here

The buy box, cart and checkout stay exactly as they are, minus the auto-added trial line. After the order is placed, the confirmation page shows one block: the club they bought, and a one-click "Claim my 7-day pass". No email, no card, the account already exists from checkout. A "Not now" link sits under it.

Why

The ask arrives after the $299 sale, so it cannot cost club conversion. Consent is still voluntary, which is the doc's requirement. And post-purchase attention is the highest it will ever be. Whatever attach rate this gets is the floor every pre-purchase placement in concept 2 has to beat.

Measured on: pass claim rate and day-8 trial-to-paid vs the auto-added cohort. Club CVR is unaffected by design.

One click, one page, zero risk to the sale. The trial line disappears from the cart. The account is already created at checkout, so claiming is a single tap.

Then test the three pre-purchase placements against each other, not all at once

SF2 driver PDP + cart drawerA/B/C, one placement per variationAfter concept 1 is live

Same copy, three moments. V1: an unchecked box under "Get my SF2 driver now". V2: a yes/no modal that fires after add to cart, before the drawer opens. V3: a free-trial tile inside the cart drawer, where the auto-added line sits today. Each variation gets one placement only.

Why

Each placement asks at a different point of commitment. The box asks before, the modal interrupts, the tile asks after. The dashboard says previous offer tests dented club CVR, so we need to know which moment is free and which costs money. Shipping all three together would hide that.

Measured on: club revenue per visitor per variation first, then attach rate. Any variation below the thank-you-page control on revenue per visitor is out.

The mocks come from the client doc. What changes is the plan: one placement per variation, staggered on the same SF2 surface, read against concept 1. The ONE.1 wedge PDP can follow once SF2 has a read. RS1 and 357 wait for restock.

Name the pass after the club in the cart, not "the library"

SF2, RS1, 357, ONE.1 PDPsCopy A/B inside concept 1 or 2

The pass copy in the doc is the same for every product: "Every driver, iron, wedge and short-game lesson in the private vault." The variation swaps it per club. An SF2 buyer sees the slice-fix lessons for their new driver. An RS1 buyer sees the putting-stroke lessons. The pass is the same, the promise is specific.

Why

The SF2 problem statement says prospects do not understand what the coaching teaches. A "library" is a catalogue, and a catalogue is work. "The slice-fix lessons for the driver you just bought" is a continuation of the purchase they already made. The quiz spec already maps each hero club to its proven program, so the pairing exists.

Measured on: pass take rate per club and day-7 app activation. Copy only, so club CVR should not move.

Works inside concept 1 or 2 as a copy variation. The pairings come from the club-to-program map in the product discovery quiz spec, resolved by 60 days of unit sales.

Let the PG1 Plus discount change the price in front of them

SF2 driver PDP buy boxA/B, static vs live repricingSubscription attach

The doc's subscription opt-in reads "Join PG1 Plus for 25% off. Save $74.75. $0 today." as static text next to a checkbox. In the variation, ticking the box reprices the club in the buy box from $299 to $224.25 in real time, and the line under it says what happens next in plain words: "Then $29 a month after 7 days. Cancel any time."

Why

A price that visibly drops when you tick a box is the strongest proof the discount is real. The plain "then $29 a month" line is the doc's "paid messaging" test, and it protects trial-to-paid, which the dashboard calls the biggest leverage point. A discount that buys day-8 cancellations is not a win.

Measured on: club revenue per visitor, PG1 Plus attach, and day-8 trial-to-paid. If the third falls, the discount is buying cancellations.

Two levers, one box. Live repricing is the persuasion lever. The plain renewal line is the retention lever. Test them stacked, then peel the renewal line off if attach is strong and trial-to-paid holds.

Turn the quiz's hypothetical question into the actual offer

Physical product quiz, final screenA/B, copy + mechanic

The last quiz screen asks "If there was an app that helped you improve your technique as well, would you be interested?" with "No, thanks. Just the club." and "Sure, I'll take a free 7-day trial." The variation makes it the real thing: the matched club is named, the lessons are named, the terms are on the screen, and "Yes" adds the pass to the recommended order.

Why

A hypothetical gets a polite yes that never converts. The quiz funnel already converts at 10% per the last call, so it is the warmest audience on the site for a concrete ask. And the quiz knows which club it is about to recommend, so it can make the pass specific for free.

Measured on: quiz completion (the guardrail), pass attach on quiz orders, and day-7 activation.

Same two buttons, real stakes. The quiz already decides the club before this screen, so the copy can name it without any new logic.

B. Lead capture

The last call left one open question: lead with the "7-day pass" or with "your next biggest miss". Both end in an email. One is a bigger promise, the other is a more personal one.

Entry offer: the pass vs a two-tap diagnosis

Sitewide entry popup, non-paid trafficA/B, offer framingPaid (CPC) excluded

Variation A is the doc's popup: "Get all-access to the private lesson library", three bullets, an email field, "Unlock my 7 days free". Variation B asks one question first: "Where do you lose the most shots?" with four taps (off the tee, approach, around the green, on the green), then the same email field with a matched lesson promised. Both grant the same 7-day pass.

Why

The pass is a bigger promise. The diagnosis is a smaller ask that produces a more personal promise, and the site already proves this audience answers diagnosis questions: the quiz funnel converts at 10%. The email is also tagged by problem from day one, which the follow-up sequences can use. Paid traffic stays excluded per the agreed URL rule.

Measured on: email rate, then 7-day app activation. An email that never opens the app is worth little when trial-to-paid is the goal.

Same pass, two doors. Variation B is one extra tap and one fewer generic promise. The follow-up email sequence the last call flagged as a dependency gets a problem tag to branch on.

C. Lil' Legends and the mid-October restock

Lil' Legends has no primary KPI, no parent proof up top, and a $199 price to justify. RS1, 357 and Lil' Legends are short until mid-October, which is a warmth problem now and a scarcity opportunity then.

Lil' Legends: parent proof and the guarantee next to the price

Lil' Legends landing page heroLil' Legends PDP buy boxA/B, above the fold

First, agree the KPI: set purchase at $199. The landing page has no email capture, so it is the only thing that can be measured. Then move two things into the hero: one parent's line from the video testimonials, and the "365-Day Your Kid Has Fun Or It's Free" guarantee, placed directly under the CTA. The same block is ported into the shop PDP buy box, which today sells the set with far less than the landing page does.

Why

The dashboard names three Lil' Legends problems: no KPI, no proof from parents or junior players, and high price sensitivity without credibility. The landing page has both answers already, but the parent testimonials sit at section 13 of 17 and the guarantee near the bottom. The last call said the landing page beats the PDP and heatmaps are in review. This is the above-the-fold move those heatmaps will most likely point to.

Measured on: set purchase rate on the landing page, then the same on the PDP once the buy box is ported.

Nothing new is written. The parent line and the guarantee are already on the page. They move to where the $199 decision is made. The quote is a placeholder until we pick the verbatim from the videos.

Waitlist now, real scarcity on restock

RS1, 357, Lil' Legends PDPsDev project, two phasesStart now for mid-October

Phase 1, now: the sold-out buy box swaps its dead CTA for "Get first access when it lands mid-October" with an email field, plus the 7-day pass as the thing they can have today. Phase 2, on restock: the list gets the email first, and the buy box carries a live line, "Sold out twice this year. [n] back in stock." The number is real inventory, not a ticker.

Why

The RS1 problem statement is a conversion dip from a gap in traffic warmth after the pause. The last call wants past sell-outs used as a scarcity angle. A waitlist fixes the warmth gap, and it makes the scarcity claim true instead of manufactured. RS1 is the top-selling club by revenue in the quiz spec's sales pull, so this is the largest single surface to protect.

Measured on: waitlist sign-ups now, then restock-week conversion vs the pre-pause baseline. The pass is the bridge that keeps them in the app until the club ships.

Build phase 1 this month so phase 2 is ready for the restock. Same pattern for the 357 and Lil' Legends. The "[n] left" line reads from Shopify inventory, never from a hard-coded number.

D. Cart pairing

The call wants bundles built in Shopify, not Rebuy, and the golf-ball fly-out is already agreed as the cart pattern. The highest-volume bundle needs no new product.

"Complete your bag": pair hero clubs in the cart, priced through PG1 Plus

Cart drawerShopify-native, A/B vs ball tile onlyAOV

The cart already carries a ball upsell tile. The variation adds one more tile above it, driven by what is in the cart: SF2 in the cart offers the 357 Super 7-Wood, RS1 offers the ONE.1 wedge, with a set two-club price. If the buyer ticked PG1 Plus in the buy box, the tile shows the 25% member price on the second club, which makes the subscription pay for itself in the same session.

Why

Sales concentrate in four hero clubs, per the 60-day pull behind the quiz spec: RS1, SF2, 357 and ONE.1. Pairing hero to hero is the highest-volume bundle possible and it needs no new SKU. Tying the second-club discount to PG1 Plus means AOV work also feeds subscription attach, which is the dashboard's leverage point.

Measured on: AOV and pairing take rate, with checkout completion as the guardrail. A second tile that pushes the checkout button below the fold on mobile is a risk to watch.

Four pairings, no new SKUs. SF2 pairs with the 357, RS1 with the ONE.1, 357 with the SF2, ONE.1 with the RS1. The second-club member price only renders when PG1 Plus was ticked, so the tile doubles as the reason to tick it.

Ready spares

Held back to keep the board tight. Each one is a card away if a slot opens.

Exit-intent pass on club PDPs. Non-buyers leaving SF2, RS1, 357 or ONE.1 get the pass framed around that club's flaw. Turns a lost sale into a trial. Same build as concept 6, different trigger.
357 price justification block. The dashboard says 357 CVR fell after the price rise and has not recovered. A "what changed" block plus the 365-day guarantee next to the price. Waits for the restock.
SF2 "who this is for" strip above the buy box. The SF2 problem statement says prospects do not know what it teaches or who it is for. One line naming the golfer (slices, 85 to 100, wants distance without a swing overhaul) above the flex chips.
Checkout Champ bump offer. Listed in the doc. Parked because traffic is prioritising the Shopify funnel.

What this board is not. There is no site analytics, Clarity or survey data in hand yet, so every concept is grounded in the Q3 problem statements, the client's own mocks, the live pages captured on 21 September 2026, and the sales mix behind the quiz spec. Confidence is directional until the first reads land.

Prepared by Convertibles for Performance Golf · September 2026.