Perifit growth audit
PerifitOctober 2026
Five moves around Perifit Care+, the $199 trainer that 10 of 15 US ads send traffic to.
- Sell value, not 20% off: Care+ has shown 20% off in every check for 12 months, plus a 25% wheel.
- HSA/FSA that clears at checkout: the page says eligible, then asks for a doctor's letter in 5 steps.
- Three ways to buy Care+: one price today; a kit at a proposed $189 and the Postpartum Pack+ above it.
- One page per ad angle: postpartum, sport and prevention ads all land on '5-min games'.
- Trim the tag stack: Tag Manager takes 1,065 ms on mobile and one tag fails on every product page.
The moves
Full price, more in the box
Where: Perifit Care+ product page
- 20% off Care+ in every check across 12 months, from Oct 2025 to today
- A 25% first-order wheel on top of the 20%, so the price reads as negotiable
- What $199 includes sits in a closed accordion; the pouch is extra at $19.99
- Itemise what $199 buys: pouch free, leak plan guide, 100 days, 5-year battery
- Variation 1 adds the stack at $159.20; variation 2 sells the stack at $199, no code
- Read on profit per visitor against today's $159.20 with PERIFIT20
Care+ has been 20% off for a year. Test selling the full $199 with more in the box.
Concept illustration only. Prices are the store's own list and sale prices.
HSA/FSA checkout without the paperwork
Where: Care+ product page and checkout
- The Care+ page promises HSA/FSA eligible right under the price
- Checkout offers card or PayPal only, with no HSA/FSA path
- If the card is declined, the store's page asks for a doctor's letter: 5 steps
- Add 'Pay with HSA/FSA' to the Care+ buy box and checkout
- A short online health survey; a licensed clinician issues the letter
- Year-end landing page for FSA balances that expire, sent to email and Meta
The page says HSA/FSA eligible. Checkout then needs a doctor's letter. Put the letter in checkout.
Concept illustration only. The partner is chosen by the team.
Three ways to buy Care+
Where: Perifit Care+ product page
- Care+ is one price, one button; the only add-on shown is the $19.99 pouch
- The cart suggests a second, cheaper trainer to someone who just chose Care+
- Postpartum Pack+ ($289.60) exists but never appears on the Care+ page
- Three cards in the buy box: Care+, Care+ Kit, Postpartum Pack+
- Kit = Care+, Pearls and Travel Pouch at a proposed $189, kit pre-selected
- Swap the second-trainer cart suggestion for the kit upgrade
Every Care+ buyer gets one price and one button. The kit and the postpartum pack already exist.
Proposed, not measured: Kit price $189 is a proposal under the $209.18 separate total (Care+ $159.20, Pearls $29.99, pouch $19.99).
Concept illustration only. Care+, Pearls, pouch and Postpartum Pack+ prices are live store prices.
One landing page per ad angle
Where: New angle pages for Meta traffic
- 10 of 15 US ads send every angle to the same Care+ page
- Postpartum, sport and prevention ads land on 'Stop leaks in weeks with 5-min games'
- Ads say 700,000 and 1,000,000 women; the homepage says 750,000+
- Three pages: After baby, Leaks when you run, Start before it starts
- Each opens on the ad's angle, a matching review, then the Care+ buy box
- Split Meta traffic per angle: page vs PDP, and settle one customer count
The ads find the new mom and the runner. Both land on the same 'Stop leaks with 5-min games' page.
Concept illustration only. The review is a real Care+ review from the product page.
Trim the tag stack on mobile
Where: Homepage and Care+ page
- Real Chrome users pass today, but the mobile lab score is 30 on home
- 2,686 ms of blocking time; Tag Manager alone takes 1,065 ms
- 62 third-party hosts, and the AppLovin call fails on every product page load
- Send pixels through Elevar server-side, drop the browser duplicates
- Remove the failing AppLovin tag; load Intercom only when tapped
- Audit logr-in.com and every tag with no owner
Tag Manager alone uses more than a second of phone time, and one tag fails on every product page load.
Concept illustration only. Final design will differ.
Five at-home pelvic floor brands that sell direct in the US, checked on 13 Oct 2026.
Where nobody is yet- HSA/FSA that clears at checkout. Perifit, Yarlap and Elitone say eligible; none issues the doctor's letter inside checkout.
- A Kegel kit priced against its parts. Elitone ladders its device in three tiers; no app trainer sells a priced kit.
- The longest guarantee as the headline. 100 days against 60 or less, while the Elvie Trainer shows sold out.
Swipe sideways to see every column
| Store | Hero price | Discount | Shipping | Guarantee | HSA/FSA |
|---|---|---|---|---|---|
| Perifit | $199.00, shown $159.20 | 20% off, 12 months running | Free over $35 | 100 days | Eligible, letter needed |
| Elvie | Trainer $199.00, sold out | None on the trainer | Free over $50 | None once opened | n/s |
| Yarlap | Kit $299.95 | 11.8% off | Free over $50 | 60 days | Eligible |
| Elitone | From $399, 3 tiers | $40 code | Free | 60 days | HSA/FSA, Medicare |
| Joylux | vFit PLUS $494 | n/s | Free | 60 days | n/s |
| Intimate Rose | Kits from $69.99 | n/s | Free over $44 | 30 days | n/s |
Care+ scores 32 and the homepage 30 on mobile; tags, led by Tag Manager, block the main thread.
Swipe sideways to see every column
| Page | Device | Score | Largest paint | Blocking time | Layout shift |
|---|---|---|---|---|---|
| Home | Mobile | 30 | 11.6 s | 2686 ms | 0.001 |
| Care+ page | Mobile | 32 | 11.4 s | 1684 ms | 0.001 |
| Our Products | Mobile | 32 | 9.9 s | 2462 ms | 0.011 |
| Home | Desktop | 55 | 2.3 s | 1622 ms | 0.0 |
| Care+ page | Desktop | 66 | 1.1 s | 1468 ms | 0.001 |
Good Needs work Poor Lab results on a throttled phone. Real Chrome users pass today: largest paint 2.2 s on the homepage.
Built from the live store, public ad libraries, PageSpeed Insights and a competitor scan on 13 Oct 2026. Audit by Convertibles.
That's five moves for Perifit, free to keep.
An in-house team can ship every one of them. If Convertibles should build and test them, pick a time below.
