Sola Wood Flowers growth audit
Sola Wood FlowersNovember 2026
Four moves for the best-selling raw flower packs and the wedding sale ads.
- Sell raw packs by size with add to cart: the 400 pack ($77.16) has no add to cart, only a 4-step builder.
- Give raw packs a crafter page: the pack opens with "Save up to $3,500" while its contents hide in a tab.
- Send the bridal sale ads to a wedding sale page: today they land on a 1,094-product mixed grid.
- Sell a colour recipe kit: the $2.49 dye is the top seller, but never sold with the flowers.
The concepts
Sell raw packs by size, skip the builder
Where: 400 Random Assortment product page
- The 400 pack has no add to cart. Buyers go through 4 steps for a bag of raw flowers.
- Step 1 asks "How would you like your bouquet?" on a pack of loose flowers.
- The deal bar says "Spend $500.00 more" while the pack costs $77.16.
- Variation: pick a size (100, 400, 1000) with the price per flower, then add to cart.
- Show the free shipping line as "2 packs of 400 ship free" ($154.32, over $149).
- Keep the builder one tap away for buyers who want custom colours.
The store's best sellers are loose flowers, and the 400 pack has no add to cart button.
Concept illustration only. Final design will differ.
Give raw packs a crafter page
Where: 400 Random Assortment product page
- The raw pack page opens with "Save up to $3,500 on your floral budget", a wedding pitch.
- What is in the bag, the colour gallery and the colour recipe all sit in closed tabs.
- The page sells a bride. Raw packs are bought to dye and craft.
- Variation: open "What's in the bag" first: sizes, flower types, count.
- Then "Dye them in 3 steps" with the store's own dye, and 3 project ideas.
- Keep the wedding savings blocks on bouquets and theme sets, where they fit.
The best-selling bag of raw flowers is sold with a wedding budget pitch, and its contents are hidden in a tab.
Concept illustration only. Final design will differ.
Send bridal sale ads to a wedding page
Where: A new Black Friday wedding page, for Meta sale ads
- 16 of the 20 newest ads land on one sale collection of 1,094 products. Many sell weddings.
- Its first row is a 1000 flower raw pack next to a $20.99 bouquet.
- Every tile shows 69% to 95% off, so no wedding set stands out.
- Build one Black Friday page for brides: wedding themes first, sets before singles.
- Carry the ad promise up top, then fresh vs Sola cost, then the free sampler.
- Point the bridal sale ads there. Keep the full sale collection for crafters.
Bride ads land on a sale grid that opens with a bag of 1000 raw flowers.
Concept illustration only. Final design will differ.
Sell a colour recipe kit with the pack
Where: 400 Random Assortment product page
- The best seller is a $2.49 dye. The raw pack says it is perfect for dyeing.
- The colour recipe for the flowers sits in a closed tab.
- The pack and six dyes cost $92.10 bought one by one.
- Sell the 400 pack with a theme's six dyes as one kit: $89.99 (example).
- Offer a double kit, 800 flowers and 12 dyes, at $169.99 (example), over $149.
- Name kits after the store's themes, e.g. Silver Sage, so the colours are picked.
The store sells the flowers, the dye and the colour recipe, but never together.
Example figures, for illustration: $89.99 and $169.99 are examples under the separate totals of $92.10 and $184.20; we can agree on the exact prices together.
Concept illustration only. Final design will differ.
Four stores that sell wood, fresh or silk flowers direct, checked on 11 Nov 2026. n/s means not seen.
Where nobody is yet- A shipping date for crafters. Only Oh You're Lovely shows one (2-7 business days, in its top bar). The raw pack page shows none.
- Flowers and dye in one kit. Oh You're Lovely sells a dyed box at $38.99, nobody sells raw flowers with the dyes to colour them.
- A sale that stands out. Competitors show a struck price on 0% to 13% of products; Sola shows one on 92%, so the sale looks like every day.
Swipe sideways to see every column
| Store | Prices seen | Free shipping | Shipping time shown | Samples | Sets or repeat plan |
|---|---|---|---|---|---|
| Sola Wood Flowers | $2.25 to $1,000 | Over $149 | n/s on the product page | Free bridal sampler, pay shipping | Wedding theme sets |
| Oh You're Lovely | $3.99 to $129 | Over $99 | 2-7 business days | Not seen | Sets of 50, monthly dyed box $38.99 |
| Wood Flowers | $68.95 | Not seen | Not seen | Not seen | 11 boxed arrangements |
| FiftyFlowers (fresh) | $4.99 to $714.99 | Not seen | Not seen | Not seen | 94 DIY combos, $33 expert consult |
| Afloral (silk) | $4 to $840 | Ground from $8.95 | Not seen | Not seen | Not seen |
Real visitors load fast: the 400 pack page shows its largest item in 1.3 s. The slow lab numbers are the popup.
Swipe sideways to see every column
| Page | Device | Score | Largest paint, lab | Largest paint, real visitors | Layout shift |
|---|---|---|---|---|---|
| Home | Mobile | 60 | 23.4 s | 1.8 s | 0.0 |
| Home | Desktop | 77 | 2.9 s | 1.7 s | 0.004 |
| Sale collection | Mobile | 51 | 21.0 s | 1.7 s | 0.05 |
| Sale collection | Desktop | 69 | 4.0 s | 1.5 s | 0.039 |
| 400 pack | Mobile | 63 | 26.1 s | 1.3 s | 0.062 |
| 400 pack | Desktop | 59 | 4.8 s | 1.3 s | 0.174 |
Good Needs work Poor Largest paint is when the biggest item on screen shows. Lab test on a slow phone. On the sale collection and the 400 pack, the largest item in the lab is the Alia popup itself, so this is a clean-up, not a rescue.
Built from the live store, public ad libraries, PageSpeed Insights and a competitor scan on 11 Nov 2026. Audit by Convertibles.
That's four concepts for Sola Wood Flowers, free to keep.
An in-house team can ship every one of them. If Convertibles should build and test them, pick a time below.
