Soulffee
CRO testing roadmap
July 2026
Soulffee has a clear daily ritual proposition, but the highest-value purchase path is deprioritized and several key funnel moments end without a next action. The roadmap focuses on subscription adoption, clearer conversion paths, and stronger proof at the point of decision.
Testing ideas
Testing priorities
Subscribe & Save Selection
The buy box pre-selects the $32.00 one-time purchase while the $25.92 Subscribe & Save option remains unselected. Subscription benefits also sit inside a collapsed accordion, leaving the recurring option without supporting context at the decision point.
* Concept illustration only. Final design will differ.
Homepage Hero CTA
The homepage hero displays the core promise and rating on load, but the primary TRY NOW action is cut off below the visible viewport. The announcement bar and limited-offer tab consume additional space before visitors reach the first conversion action.
* Concept illustration only. Final design will differ.
60-Serving Cart Upgrade
The cart contains a 30-serving line item and confirms free shipping, but offers no product recommendation or upgrade path. A 60-serving option is available on the product page and is absent from the captured cart experience.
* Concept illustration only. Final design will differ.
Comparison Table CTA
The comparison table is the deepest documented homepage content and shows Soulffee winning five of six attributes. The section ends without a CTA, trust signal, or contextual next step.
* Concept illustration only. Final design will differ.
PDP Review Snippets
The buy box links to 38 reviews at 4.8 stars, but no customer quote appears within the first three captured folds. Available review samples support taste, steady energy, and stomach-friendly themes, although the limited dataset prevents deeper sentiment analysis.
* Concept illustration only. Final design will differ.
Cross-source themes
Biggest Killers of Conversion Rate
- 01The product page defaults to one-time purchase while Subscribe & Save offers a 19% discount and remains unselected.
- 02Mobile LCP is 10.3 seconds on the homepage and 14.9 seconds on the product page. Both pages score 0/1 for LCP.
- 03The homepage hero CTA is below the initial viewport, the comparison table ends without a CTA, and the cart provides no upgrade path.
- 04The product page shows a 38-review link in the buy box, but no review content appears within the first three captured folds.
Data sources used
PageSpeed Insights
- The homepage scores 59/100 on mobile, with 10.3s LCP, 4.8s FCP, and 13.8s Time to Interactive.
- The product page scores 65/100 on mobile, with 14.9s LCP, 2.8s FCP, and 17.5s Time to Interactive.
- CLS passes on both pages at 0 on the homepage and 0.013 on the product page.
Site Screenshots
- The homepage TRY NOW CTA is cut off below the visible first fold, while the rating appears without a review count.
- The comparison table shows Soulffee winning five of six attributes and ends with no CTA.
- The buy box pre-selects the $32.00 one-time purchase. Subscribe & Save is visible at $25.92 and unselected.
- The mobile cart contains no upsell, cross-sell, bundle prompt, or product recommendation. Free shipping is already unlocked.
Live Site
- The funnel is single-product, moving from the homepage to the product page. No collection page exists.
- The live product page shows 38 reviews at 4.8+ stars. Available samples describe smooth taste, steady energy, and stomach friendliness.
- The homepage confirms 24+ verified customer testimonials, a Learn section, a founder story, and a newsletter CTA.
- Full review content was not collected, so deeper sentiment analysis is limited.
