Svibe December Concepts
Test concepts · Convertibles
December 2026
Black Week first, then Christmas
At a glance
Six tests, in launch order
Tap a card to jump to it.
After payment: the other half of the pair, for 10 minutes
A/B test · AOV02Christmas saleA Christmas gift page for the gifting ads
New page · Funnel03After Black WeekAll products page: help people pick from the grid
A/B test · Collection04After Black WeekJovi page: pick your pair in the buy box
A/B test · AOV05After Black WeekCurve page: redesign the first screen
A/B test · Redesign06After Black WeekReviews sorted by who's reviewing
A/B test · TrustFrom our call on 11 Nov
Where things stand
What's live or in build, and the next step.
Black Friday look on every variation, then we send you the links for the ads
Trending to a tie. We pick the version on Monday 16 Nov
Launches as built once the email flows are in
Concept 1, ready to build next week in Intelligems
After payment: the other half of the pair, for 10 minutes
The page right after payment, in Intelligems. Nothing changes before payment.
What we saw
- 92.3% of US Jovi orders hold one toy (Curve: 77.5%)
- Buyers already pair toys: Jovi + Curve 956 orders, Jovi + Jovi Arc 537
- Nothing shows after payment today
What we'd test
- One offer, picked by what they bought: Curve → Jovi, Jovi → Jovi Arc
- Your idea: Black Friday price, then 10% more off, for 10 minutes
- Control vs offer vs offer + timer, so we learn what the timer adds
Example figures: Example: Jovi at $58 ($65 Black Friday price, 10% more off). If 5% take it, about $74k a month on 25,458 orders.
Concept illustration only. Final design will differ.
A Christmas gift page for the gifting ads
A new landing page for the Christmas gifting ads (sale about 7-13 Dec, 40% off).
What we saw
- Every ad today opens a product or story page. None is about giving
- A gift buyer's first question: will it arrive before the 24th?
- The sale ends 13 Dec so orders arrive in time
What we'd test
- Who's it for? For us, for her, for him. Then 3 picks for that person
- The order-by date for their country at the top
- Half the gifting ad clicks here, half to the product page, split in Meta
Example figures: The order-by date per country comes from you. Picks and prices follow the Christmas sale.
Concept illustration only. Final design will differ.
All products page: help people pick from the grid
The product grid on /collections/all-products. One change per variation.
What we saw
- 20,953 visits a month land here; 64.5% leave without a second page (30 days to 20 Oct)
- Cards show name, price and discount. No rating, no line on what the toy does
- 12 toys, 4 of them called Gizi: the card doesn't say which is for whom
What we'd test
- V1: rating, review count and a one-line "what it is" on every card
- V2: promise tiles in the grid: plain box, free shipping over $129, 2-year warranty
- V3: real, verified review tiles in the grid
Example figures: On mobile this page made $111,992 in 30 days to 20 Oct, so +5% is about $5.6k a month. In our past grid tests, stacking card changes in one variation lost; one change each tells us which one works. Ratings and prices in the sketch are live values from 30 Sep.
Concept illustration only. Final design will differ.
Jovi page: pick your pair in the buy box
The Jovi product page buy box, your biggest page (305,449 visits a month).
What we saw
- Jovi Selection sold 973 in about 11 days
- Its page converts US social visitors at 2.05% vs 1.75% on Jovi
- 537 couples bought Jovi and Jovi Arc separately before it existed
What we'd test
- The buy box opens on a choice: Just Jovi or Jovi Selection
- V1: Jovi picked on load. V2: the Selection picked on load
- Judged on revenue per visitor, so a lower conversion rate can't hide
Example figures: $65 and $129 are the sale prices on the SV04 wireframe. Live prices show on the page.
Concept illustration only. Final design will differ.
Curve page: redesign the first screen
The Curve product page, before the first scroll on a phone (97.5% of visits are mobile).
What we saw
- Earns $1.21 per visit vs $1.64 on Jovi (139,049 mobile visits, 30 days to 20 Oct)
- 75% leave without a second page (Jovi: 62%)
- Opens on 27 still photos, no video, and copy that leads with specs
What we'd test
- V1: open on a short video of the head rolling, with one line on what she feels
- V2: V1 plus colour, price and Add to cart in the same screen
- Specs move into short sections you open
Example figures: +10% revenue per visit on Curve is about $16.8k a month (139,049 visits × $1.21 × 10%).
Concept illustration only. Final design will differ.
Reviews sorted by who's reviewing
The review cards on the product pages, in the same spot as today.
What we saw
- "Read reviews" is the 2nd most tapped spot on Jovi (6,815 taps on 100,000 mobile views)
- Some don't trust them: "Reviews are probably fake"
- Pages show about 20 hand-picked 5★ cards; Judge.me holds 1,095 real reviews
What we'd test
- Tabs above the cards: Couples, New to toys, Tried others, Fit and size
- Each tab shows real, verified Judge.me reviews with their real stars
- We track which tabs people open, to learn what each buyer worries about
Example figures: Tab names are examples. The quotes are real Judge.me reviews.
Concept illustration only. Final design will differ.
Before we build
Questions for you
Short answers are fine. Each one unblocks a concept.
Convertibles for SVibe · November 2026