Svibe: the next tests
Test ideas
Svibe
Five tests we can run next. Landing pages first, since SV03 runs on product pages, homepage and menu.
- A Jovi + Curve set and a gift kit on the 2 Jovi story pages: 38,468 US visits a month
- A page comparing Jovi, Jovi Arc and Curve: 2 of the 4 best ads compare toys, but each opens one product page
- A new story page for Curve: 0.38% of Curve's social visitors buy, less than half of Jovi's 0.89%
- Cheaper or free shipping: 73.6% of US orders pay $9.99 for shipping. Test taking it away before Black Friday
- Curve right after checkout: 8,756 of 9,560 US Jovi orders have no second toy. Offer Curve, same box
The concepts
Add a Jovi + Curve set and a gift kit to the end of the 2 Jovi story pages
What we saw
- US: 38,468 visits a month land on the 2 Jovi story pages
- From social, 0.82% and 0.96% of visitors buy. On the Jovi product page it's 0.89%
- Neither page offers Curve or a set, yet 333 US couples bought Jovi and Curve together
What we'd do
- Variation 1: the page ends with three to pick from: Jovi, Jovi Selection (Jovi + Jovi Arc, $129), or a new Jovi + Curve set at $179 (example)
- Variation 2: the page ends on Jovi at $79 (example) with a free Couples Night Kit: the Playbook ebook, a fit guide and a lube sample
- Test on both pages before Black Friday. The winner becomes our Black Friday offer
Two pages already get 38,468 US visits a month. We only change how they end.
Example figures, for illustration: $179 set (about 18% less than $218 bought apart) and $79 Jovi with the kit are examples. We can agree on the exact prices together.
Concept illustration only. Final design will differ.
A new page that compares Jovi, Jovi Arc and Curve
Where: A new comparison page, for the comparison ads
What we saw
- 2 of the 4 best ads compared two toys, but each ad opens one product page
- From social, the 2 Jovi story pages sell no better than the Jovi product page
- No page compares Jovi, Jovi Arc and Curve, and US buyers can't return a toy
What we'd do
- Build 'Jovi, Jovi Arc or Curve?': who each one is for, size in inches, price
- Add 1-2 owner reviews to each toy, on why it was right for them
- 'Still not sure?': 3 quick questions from the SV03 quiz point to one toy. Half the ad clicks go here, half to the product page
The best ads already compare toys. Let's give them a page that does too.
Example figures, for illustration: 50/50 is an example split of the ad clicks between the new page and the product page.
Concept illustration only. Final design will differ.
A new story page for Curve, like the 2 Jovi story pages
Where: A new story page for Curve
What we saw
- US: 90,817 social visits a month land on the Curve product page
- 0.38% of them buy, less than half of Jovi's 0.89% from social
- Every story page sells Jovi. Curve has none
What we'd do
- Build a Curve story page: what she feels, how the head moves, and Curve or Gizi for her
- End on Curve at $149 with the free Playbook ebook, the gift the Jovi story pages give today
- Send half of Curve's ad and social clicks here, half to the Curve product page
90,817 social visits a month land on a page where 0.38% buy. Let's give them a story first.
Example figures, for illustration: 50/50 is an example split of Curve clicks between the story page and the product page.
Concept illustration only. Final design will differ.
Test cheaper or free shipping before Black Friday
Where: Shipping, across the whole store
What we saw
- US: 73.6% of orders pay $9.99 for shipping
- Shipping is free from $129, but only 4.3% of orders come close
- 55.8% of US orders are $60-79.99, about one Jovi
What we'd do
- Variation 1: free shipping from $99 (example). Variation 2: free shipping on every order, with Jovi at $79 (example)
- Variation 3: keep $129, and the cart offers the cheapest add-on that makes shipping free, in one tap
- Test across the whole store before Black Friday. The winner sets our Black Friday shipping
Almost 3 in 4 US orders pay $9.99 at the last step. Let's test taking it away.
Example figures, for illustration: Free shipping from $99 and Jovi at $79 are examples; we can agree on them together. Today: $9.99, free from $129.
Concept illustration only. Final design will differ.
Offer Curve right after checkout, in the same box
Where: A new page shown right after payment
What we saw
- US: 8,756 of 9,560 Jovi orders have no second toy
- Curve is the second toy US couples pick most
- Every offer today shows before payment
What we'd do
- After payment: 'Add Snail Curve for her' for $119 (example), same box, no extra shipping
- If they say no: Gizi Lite for $39 (example)
- Test it against no offer, through Black Friday. Nothing changes before payment
The order is paid. Her toy is one tap away, no new card, no second checkout.
Example figures, for illustration: $119 (now $149) and $39 (now $49) are examples, below today's prices. We can agree on the exact prices together.
Concept illustration only. Final design will differ.
Against the market
Five other stores that sell toys for couples and women, checked on 11 Oct 2026 (the US store when there is one).
Where nobody is yet- Gifts: We-Vibe gives a free toy over $199 and LELO adds one in its sale. Nobody makes a gift kit for couples.
- Lube: Dame, Unbound and Maude sell it. Svibe doesn't, yet lube is the word people search most on the Svibe site.
- Comparison pages: We-Vibe compares its C-shaped toys in its menu. Nobody sends ads to a page that compares toys.
Swipe sideways to see every column
| Store | Gift or set | Lube | Quiz | Guarantee and returns |
|---|---|---|---|---|
| Svibe | Free ebook, Jovi Selection $129 | none | Small, being rebuilt | 2-year warranty, all sales final in the US |
| We-Vibe | Free toy on orders above $199 | Not seen | Quiz with 15% off | 100 day guarantee |
| LELO | Up to 50% off + a free toy | Not seen | Yes | 60 day guarantee |
| Dame | Not seen | Aloe lube | Not seen | Not seen |
| Unbound | Sets & Gifts | Lubes & Liquids | Yes | Not seen |
| Maude | Bundles | Lube is the best seller | Not seen | Not seen |
Questions for Svibe
- Can we move to the Intelligems plan that runs shipping and price tests? And is Egor OK with the shipping cost?Needed for the shipping test, which has to finish before Black Friday
- What is the Black Friday plan: dates, how big the discount is, and which products are on sale?It sets when each test runs and the offers on the story pages
- Do the example prices leave enough profit: $179 for the Jovi and Curve set, $79 for Jovi with the kit or with free shipping, $119 for Curve and $39 for Gizi Lite after payment?Needed for the story page offers, the shipping test and the after-payment offer
- Can we get a lube sample in time for the Couples Night Kit?Without it, the kit has the Playbook and the fit guide only
- Where do the US ads run: Meta, creator ads or TikTok? Can we see the two best comparison ads (Jovi vs Jovi Arc, Curve vs Gizi), the Curve ads and their links?The comparison page and the Curve story page should match the ads people click
- Which app should show the offer after payment: Intelligems or a Shopify upsell app already in use?Needed for the after-payment offer