Velites growth audit
VelitesOctober 2026
Five concepts around the Quad Ultra grips, which cost €57,99 while free shipping starts at €85.
- Add a 2-pair option to the Quad Ultra: 2 pairs at €98,58 (example), over €85, so they ship free.
- Put a 2-question grip finder on the grips page: our ads ask which bar and chalk or not; the page shows 39 products.
- Offer the set and a 2nd pair in the cart: today it suggests the rope at €49,99, the set adds it for €33,79.
- Test free shipping that one pair reaches: €55 (example) instead of €85; Picsil ships free from €60.
- Stop the Quad Ultra page from jumping: it scores 9 of 100 on mobile because the buy box moves.
The concepts
Add a 2-pair option to the Quad Ultra
Where: Quad Ultra product page
- One pair is €57,99, free shipping and the 10% code start at €85
- The buy box offers 1 pair or a €91,78 grips + rope set, no second pair
- Pack 2 Hand grips sells at 15% off, but only on the collection page
- Add '2 pairs' to the Quad Ultra buy box at €98,58 (example), ships free
- Each card says what ships free: '2 pairs, ships free', '1 pair, +4,90 shipping'
- Test against today's buy box on revenue per visitor
Buyers of the best-selling grip stop paying 4,90 shipping: the second pair pays for it.
Example figures, for illustration: €98,58 for 2 pairs is an example, 15% under €115,98, like Pack 2 Hand grips; we can agree on the exact price together.
Single and set prices are the store's prices today.
Put a 2-question grip finder on the grips page
Where: Hand grips collection page
- Our grips ads ask: smooth or knurled bar, with or without chalk?
- They land on 39 products: 11 copies of the same grips and 19 wristband products
- The table that says which grip fits which bar sits at the bottom of each grip page
- Open the grips page with the ad's 2 questions: bar type, chalk or not
- Answer with 1 grip, its 2-pair price and the set, then the other models
- Show 5 grip models; CrossFit, HYROX, Brute and WFP become a choice on each
The ad asks 'smooth or knurled?' and the page finally answers it.
Concept illustration only. Final design will differ.
Offer the set and a 2nd pair in the cart
Where: Cart drawer after adding the Quad Ultra
- After adding the grips, the cart says €27,01 to free shipping
- It suggests the Fire 2.0 rope and a lifting belt at full price, €49,99 each
- The same rope comes in a €91,78 grips + rope set, €16,20 less than both bought alone
- Swap the full-price picks for 2 cards at pack prices
- 'Upgrade to grips + rope: +€33,79, ships free' and '2nd pair' at the 2-pair price
- Test against today's drawer on revenue per visitor
The cart asks €49,99 for the rope; the set adds the same rope for €33,79.
Example figures, for illustration: 2 pairs €98,58 is the example price from the buy box test; we can agree on it together.
Set price €91,78 and rope price €49,99 are the store's prices today.
Test free shipping that one pair of grips reaches
Where: Free-shipping line, every page
- Free shipping starts at €85, one pair of grips is €57,99
- Below €85 shipping is 4,90 in Spain
- Picsil, another Spanish grips brand, ships free from €60
- Test the free-shipping line at €85 against €55 (example)
- At €55 one Quad Ultra or All Terrain ships free; a Quad Pro does not
- Read profit per visitor, not orders only
Picsil ships free from €60. Velites can beat that on its best seller.
Example figures, for illustration: €55 is an example line, under one Quad Ultra and under Picsil's €60; we can agree on the exact line together.
€62,89 is today's checkout total for one Quad Ultra to Spain.
Stop the Quad Ultra page from jumping
Where: Quad Ultra product page
- The Quad Ultra page scores 9 of 100 on mobile
- The buy box jumps when the pack cards load: layout shift 0.71
- The sign-up popup's captcha uses 1449 ms on the product page
- Render the pack cards with the page and hold their space
- Load the sign-up form and its captcha after the page, not on load
- Re-run PageSpeed on the Quad Ultra and the grips page
The best seller's page scores 9 of 100 because its own buy box moves.
Field data for real visitors is still good; the lab run shows what the buy box does on a slow phone.
Five grip brands that sell direct, from Spain and the US, checked on 23 Oct 2026.
Where nobody is yet- A second pair at a pack price in the grip's own buy box. Nobody shows it; Velites already sells Pack 2 Hand grips at 15% off, but only on the grips page.
- A grip finder for European buyers. Victory Grips runs one in the US; Picsil, the closest Spanish brand, has none, and the Velites ads already ask its two questions.
- Free shipping that one grip reaches. Picsil starts at €60, Victory Grips at $99; Velites starts at €85, above its own best seller at €57,99.
Swipe sideways to see every column
| Store | Grip price | Shipping | Bundles | Grip finder | Returns |
|---|---|---|---|---|---|
| Velites | €44,99 to €57,99 | Free over €85, else 4,90 | Grips + rope set, Pack 2 Hand grips | Not seen | 30 days |
| Picsil | €25,95 to €53,95 | Free over €60 | Not seen | Not seen | 30 days, 3-year warranty |
| Bear KompleX | $65 | Not seen | Bundles page, grip care kit | Grips guide page | 20 days |
| Victory Grips | $58 to $68 | Free in the US over $99 | Not seen | Grip Find Quiz | 30 days |
| JerkFit | $34,95 to $39,95 | Free in the US over $50 | Combo kits | Not seen | Unused items, minus shipping |
| RX Smart Gear | $30 grips, ropes $65 to $175 | Free in the US over $99 | Gym packages | Jump rope quiz | 2-week cable exchange |
The Quad Ultra page scores 9 on mobile and the homepage 37; the buy box shifting as the pack cards load is the main cause.
Swipe sideways to see every column
| Page | Device | Score | Largest paint | Blocking time | Layout shift |
|---|---|---|---|---|---|
| Home | Mobile | 37 | 32.8 s | 811 ms | 0 |
| Home | Desktop | 43 | 3.9 s | 598 ms | 0 |
| Grips page | Mobile | 47 | 27 s | 378 ms | 0.01 |
| Grips page | Desktop | 37 | 5.1 s | 834 ms | 0.002 |
| Quad Ultra | Mobile | 9 | 8.4 s | 1140 ms | 0.71 |
| Quad Ultra | Desktop | 56 | 1.7 s | 645 ms | 0.024 |
Good Needs work Poor Lab test on a slow phone. Real visitors (Google field data) load the Quad Ultra in 1.4 s, so the fix is the shift and the blocking, not the photos.
Built from the live store, public ad libraries, PageSpeed Insights and a competitor scan on 23 Oct 2026. Audit by Convertibles.
That's five concepts for Velites, free to keep.
An in-house team can ship every one of them. If Convertibles should build and test them, pick a time below.
