Voss Helmets
CRO Concepts
What We
Test Next
Fit is the most talked-about topic in Voss reviews, and every helmet page we checked opens on X-Small. Half of helmet buyers stop at one shield, and nothing is offered after checkout. Meta ads bring the most ad traffic, and few of those visitors buy. These six tests go after those three gaps.
Six testing ideas
The right size. The full setup.
Tests 1 to 3 can start now. Any test that starts between Oct 25 and Dec 1 needs your OK.
Post-Purchase Offer
Page: Post-purchase page (Intelligems)Half of helmet buyers stop at one shield and 7 in 10 leave without a Pinlock. Nothing is offered once the payment goes through. This needs no design, only the offer logic and the Intelligems post-purchase upgrade. V1 offers the matching Pinlock when the helmet takes one and the order has none. Every other helmet order gets a 989 at a special post-purchase price with a 10-minute timer. V2 gives every helmet order the 989 offer. During the BFCM sale, the special price has to beat the public 40% off.
The data
- 283 of 590 helmet orders had exactly one paid shield. 173 had a Pinlock. Shopify, Aug 8 to Oct 7
- “This should come with the helmets. The helmets are useless without this pinlock.” Owner review
- 2,967 units of the 989 on hand. 98 sold in the same 59 days. Shopify, stock on Oct 7
The test
- ControlNo offer after payment.
- V1Helmet takes a Pinlock and has none: matching Pinlock, 15% off. All other helmet orders: 989 at a special price, 10-minute timer.
- V2Every helmet order: 989 at a special price, 10-minute timer.
* One offer per order, picked by what is already in the order. Logic only. No new design.
Fit Verdict at the Size Picker
Page: Helmet product pagesEvery helmet page we checked opens on X-Small, a size that makes up 5% of helmet sales. The size chart tells everyone to size down, but owners of the 993 and 991 say those two run snug. The variation opens on the size most riders buy and adds one line on how that model fits, taken from owner reviews.
The data
- XS is 5% of helmets sold. It is 9.5% of helmets in abandoned checkouts vs 6.1% in orders. Shopify, 12 months / 60 days
- Since 2024: 20% of 993 owners and 23% of 991 owners say a little snug. On the 988, 989, 580 and 601, 84% to 91% say it fits perfectly. Owner reviews
- Fit comes up in half of all 4,578 reviews. Owner reviews
The test
- ControlX-Small preselected, current advice.
- V1The size most people buy for that helmet is preselected (usually M or L).
- V2V1 plus one fit line under Size. On the 993 and 991 the size chart says size up.
* The picker opens on the likely size and says how the model really fits. Concept illustration only. Final design will differ.
Helmet Finder Quiz That Picks the Size
Page: Find my HelmetThe quiz ends on a model, with no size and no reviews. For the 991 it even says to size down, but owners say the 991 runs snug. V1 adds a head-size step. The result then shows the helmet in the rider's size, and its button opens the helmet page with that size picked. V2 adds reviews to the result: stars, review count and a short owner quote. Everyone who opens the quiz is in the test. You can also point some Meta ads at the quiz to get more visitors into it.
The data
- 60 of 765 orders came from shoppers who used the quiz. Their average order was $313.86, vs $252.68 for all other orders. Shopify orders, Aug 8 to Oct 7
- Few visits start on the quiz page: 218, mostly YouTube, email and direct visits, with 0 orders. Quiz buyers start on other pages, such as the homepage (23 of 60), then open the quiz. Shopify, Sep 21 to Oct 6 and Aug 8 to Oct 7
- The result shows a model and a View product button. No size, no reviews. For the 991 it says to size down, but 23% of 991 owners say it fits a little snug and none say big. Live site Oct 8, owner reviews
- Meta ads (Facebook and Instagram) bring the most ad traffic. On mobile they convert at 0.24%, vs 1.52% for visits with no ad tag. Shopify, Sep 21 to Oct 6, US and Canada
The test
- ControlToday's quiz.
- V1New last step: head size in cm or inches, with a how-to-measure tip. The result shows the helmet in that size. Its button opens the helmet page with the size picked.
- V2V1 plus reviews on the result: star rating, review count and a short owner quote.
* Same answers, same helmet. Today the quiz stops at the model. The new quiz gives the size, and V2 adds reviews. Concept illustration only. Final design will differ.
Fit Check in the Cart
Page: CartAbout half of the sessions that add to cart never reach checkout, and fit is the most talked-about topic in reviews. Under each helmet in the cart, we restate the size, how that model fits and that exchanges are free.
The data
- 1,970 sessions added to cart in September. 1,027 reached checkout. Shopify, Sep 2026
- Returns are 8% of gross sales. Shopify, Aug 8 to Oct 6
The test
- V1Fit line and free-exchange note under each helmet in the cart.
* The size worry gets answered at the last step before checkout. Concept illustration only. Final design will differ.
Express Pay Before Checkout
Page: Cart and helmet product pagesVoss already takes Shop Pay, PayPal, Google Pay and Apple Pay, but shoppers only see these buttons once they reach checkout. Most visits are on mobile, and mobile carts from Meta ads rarely reach checkout. V1 shows the express buttons in the cart. V2 also adds them on the product page.
The data
- Checkout shows Shop Pay, PayPal and Google Pay (Apple Pay on Safari). The cart and product page show none. Live site, Oct 8
- Mobile carts from Meta ads reach checkout 35% of the time. Mobile carts with no ad tag: 75%. Shopify, Sep 21 to Oct 6, US and Canada
- 82% of visits are on mobile. Shopify, Sep 21 to Oct 6
The test
- V1Express buttons in the cart, above Check Out.
- V2V1 plus a Shop Pay button under Add to Cart. Buy-now skips the cart, so the shield add-ons and Package Protection must be checked in QA.
* Shoppers can pay in one tap before they reach checkout. Concept illustration only. Final design will differ.
Complete Rider Kit
Page: Helmet product pagesToday the shopper builds the setup piece by piece: a shield from a grid of tiles, a Pinlock checkbox, then a reward for 2 shields. Only 29% add a Pinlock. The variation replaces that with one preselected kit: helmet, the best-selling shield tint, the Pinlock and a free bag, priced below the parts. Helmet only stays one tap away. V2 adds a few low-cost gifts so the kit feels bigger while it stays profitable.
The data
- 173 of 590 helmet orders had a Pinlock. 283 stopped at one shield. Shopify, Aug 8 to Oct 7
- Dark Smoke is the best-selling face shield tint: 161 of 808 sold, ahead of Chrome (127) and Iridescent (125). Shopify orders, Aug 8 to Oct 7
- You asked for a helmet + face shield + bag set in August. Email, Aug 27
The test
- V1Complete Rider Kit preselected, priced below the parts. Helmet only one tap away.
- V2V1 plus low-cost gifts, e.g. the Jelly keychain and 2X Voss Collective points. Voss picks the gifts by cost.
* One preselected kit replaces three separate pickers. Kit price to be set with Voss. Concept illustration only. Final design will differ.
No test needed
Quick fix
- 01Product pages still say “Shipping calculated at checkout” under the price, and “Free shipping over $75” lower down. In August you removed the same shipping line from the cart because it clashed with free shipping.
