Wellbel growth audit
WellbelNovember 2026
Five concepts for Wellbel Women, the hair supplement, from the first ad to the cart.
- Show the hidden 6-month plan: the page says to take it for 3-6 months, the buy box stops at 3, and a $318.24 6-month option is set up but hidden.
- Rebuild the Wellbel vs Nutrafol page: it says 3,000 mcg of biotin; Nutrafol now says biotin-free.
- Turn the discount popup into a quiz: it already asks why buyers came, so the answer can pick the product.
- Rebuild the cart drawer offers: the drawer says $172.80, the next screen $178.15.
- Load the popup after the product: on desktop, a popup image is the largest item to load, at 7709 ms.
The concepts
Show the hidden 6-month plan
Where: Wellbel Women product page
- The page says to take Wellbel for 3-6 months. The buy box stops at 3.
- A 6-month option already exists at $318.24 ($53.04 a month), live but not shown.
- The refund ends at 90 days. The page puts "true growth" at month 4.
- Variation 1: show the existing 6-month option on top, at $318.24 and $53.04 a month.
- Variation 2: same option, with a 180-day refund (example) on that plan only.
- In both, show the price per month on each plan, such as $57.60 on the 3-month plan.
The store tells buyers to stay 6 months, already prices a 6-month option at $318.24, and hides it.
Example figures, for illustration: $318.24 and $53.04 a month are the store's own 6-month variant. The 180-day refund is an example; we can agree on the terms together.
Concept illustration only. Final design will differ.
Rebuild the Wellbel vs Nutrafol page
Where: Wellbel vs Nutrafol landing page
- Ads promise a Nutrafol comparison on "biotin dose". The page says Nutrafol has 3,000 mcg.
- Nutrafol's site now labels its Women formula biotin-free.
- The page compares one month, $61.20 vs $79, though both brands ask for months of use.
- Correct the biotin lines and check each Nutrafol claim against its current labels.
- Lead with the 6-month cost: $345.60 at Wellbel, $422 at Nutrafol.
- Compare the refund: email within 90 days, or 6 bottles, an app and monthly photos.
Nutrafol took biotin out of its Women formula. The better case is $76.40 less over 6 months, with no app.
Nutrafol prices and terms from its own site, 5 Nov 2026. Concept illustration only.
Turn the discount popup into a quiz
Where: Mystery discount popup on the homepage
- A full-screen popup offers a mystery discount and asks why the buyer came, with 6 answers.
- GLP-1 and menopause already have their own ad pages. The menu has no quiz to reach them.
- Nutrafol, Divi and Vegamour have a hair quiz. Wellbel explains Women vs Women+ in an FAQ.
- Keep the question, add 2 more, and end on one named product with the reason why.
- Send GLP-1 and menopause answers to the matching pages, with the discount shown there.
- Ask postpartum buyers about breastfeeding first, since the FAQ advises checking with a doctor.
The store already asks every visitor why they came. Now the answer can choose the product.
Concept illustration only. Final design will differ.
Rebuild the cart drawer offers
Where: Cart drawer after adding Wellbel Women
- A single jar costs $78.95 with shipping. Monthly costs $61.20 and ships free.
- The drawer shows a $172.80 subtotal. The next screen adds $5.35 protection: $178.15.
- At checkout that $5.35 line reads "Order Upgrade / ON23, Delivered Every 3 Months".
- Variation 1: a protection switch, and the live total on the CHECKOUT button.
- Variation 2: also one tap to monthly for a single jar, $17.75 less with free shipping.
- Variation 2 also offers the $76 Detox + Restore Duo, step 2 of the 3-step system.
The drawer says $172.80. The next screen says $178.15, with a line called ON23.
Concept illustration only. Final design will differ.
Load the popup after the product
Where: Wellbel Women product page
- On desktop, the largest item to load on the product page is a popup image, at 7709 ms.
- Home loads 5133 KB of scripts. Google Tag Manager and the popup take the most browser time.
- Real visitors load the product page in 2582 ms, which is fair, so this is a clean-up.
- Load the popup app (Alia) and its images only after the product image shows.
- Remove old tags from Google Tag Manager, which sends 1466 KB on home.
- Serve the home hero image, now a PNG, in a lighter format and size.
On desktop, Google's test rates a popup image, not the product, as the main thing buyers wait for.
Product page metrics, with script time measured on the homepage.
Five hair brands that sell direct, checked on 5 Nov 2026. n/s means not seen.
Where nobody is yet- A long refund with no hoops. Nutrafol's 6-month refund needs 6 bottles, an app and monthly photos. Vegamour and Viviscal stop at 30 days. Wellbel asks only for an email, within 90 days.
- A 6-month plan with a welcome kit. Nutrafol ($422) and Divi ($351) sell 6-month plans, with no kit seen. Wellbel has the $68 Welcome Kit and a $318.24 6-month option it does not show.
Swipe sideways to see every column
| Brand | Women's hair supplement, one month | Longest plan | Biotin | Hair quiz | Refund |
|---|---|---|---|---|---|
| Wellbel | $61.20 on subscription | 3 months shown, $172.80 (6 months, $318.24, hidden) | 500 mcg | None in the menu | 90 days, by email |
| Nutrafol | $79 on subscription | 6 months, $422 | Biotin-free label on Women | Yes | 6 months, with 6 bottles, app and photos |
| Divi | $70.20 on subscription | 6 months, $351 | Not seen | Yes | Not seen |
| Lemme | $21 on subscription | Not seen | 10,000 mcg | Not seen | Not seen |
| Vegamour | $30 on subscription | Not seen | Not seen | Yes | 30 days |
| Viviscal | From $40 | Not seen | Not seen | Not seen | 30 days |
The Wellbel Women page scores 39 on mobile and the home page 31; third-party scripts and the popup are the main cause.
Swipe sideways to see every column
| Page | Device | Score | Largest paint | Blocking time | Layout shift |
|---|---|---|---|---|---|
| Home | Mobile | 31 | 30.6 s | 1662 ms | 0.0 |
| Home | Desktop | 44 | 4.9 s | 573 ms | 0.003 |
| Supplements | Mobile | 36 | 17.4 s | 1280 ms | 0.0 |
| Supplements | Desktop | 36 | 6.3 s | 1755 ms | 0.013 |
| Wellbel Women | Mobile | 39 | 7.0 s | 1341 ms | 0.001 |
| Wellbel Women | Desktop | 32 | 7.7 s | 1241 ms | 0.115 |
Good Needs work Poor Largest paint is when the biggest item on screen shows. Lab test on a slow phone. Real visitors see the Wellbel Women page in 2.6 s and the home page in 2.4 s, so this is a clean-up, not a rescue.
Built from the live store, public ad libraries, PageSpeed Insights and a competitor scan on 4 and 5 Nov 2026. Audit by Convertibles.
That's five concepts for Wellbel, free to keep.
An in-house team can ship every one of them. If Convertibles should build and test them, pick a time below.
