Product Pricing Test: +54.7% Profit Per Visitor Case Study
We tested pricing for an 8-figure adult wellness brand. Raising Product A from $99 to $125 and adjusting Product B to $90 increased profit per visitor by 54.7%. +$40,573/mo.
We tested pricing for an 8-figure adult wellness brand. Raising Product A from $99 to $125 and adjusting Product B to $90 increased profit per visitor by 54.7%. +$40,573/mo.
We tested cart drawer elements for an 8-figure dog treats brand. "People also bought" upsells won. Adding trust badges didn't improve results. +$33,072/mo. Test what your customers need.
We tested cart drawer layouts for an 8-figure adult wellness brand. One focused upsell plus "100K+ SATISFIED CUSTOMERS" beat multiple upsells and trust badges. +$40,313/mo.
We tested cart drawer elements for an 8-figure wellness brand. Adding "15K+ Reviews | 566K+ Customers | 30-Day Returns" plus clear savings tooltips drove +$32,605/mo.
We tested cart drawer messaging for an 8-figure slime brand. Surfacing "You've got 4 Free Gifts! Add 1 more slime for more" drove +$50,099/mo. Show incentives where decisions happen.
We tested review display formats for an 8-figure adult wellness brand. Prominent star ratings with review counts beat stars alone. +$31,287/mo. The number matters as much as the stars.
We tested collection page layout for an 8-figure adult wellness brand. Consolidated filters, products above the fold, and benefit-driven banner copy drove +$13,730/mo.
We tested four filter approaches for an 8-figure dog treats brand. Dog size filters beat need-based, dietary, and product type filters. +$39,779/mo. Filter by who it's for, not what it is.
We tested collection page elements for an 8-figure luxury pajama brand. Adding star ratings and subtle "New" labels drove +$27,508/mo. Premium prices need premium proof.