Homepage Banner CTA Copy Test: $16K/Month Case Study
We tested CTA copy for a 7-figure VR brand. "Upgrade Your Aim – Dominate VR" beat "Try It Now Risk-Free." Benefit-driven CTAs drove +$16,356/mo.
[ +$16,356 ]
Revenue /mo
Case Studies
Subscription Buy Box: +18% Conversion From an A/B/n Test
An A/B/n on a subscription buy box, control + 2 variations, lifted conversion +18%. The variable we designed the test around didn't drive the lift.
[ +A$41,233 ]
Revenue /mo
Need-Based Product Finder vs Best Sellers: $17.8K/Month Case Study
We tested product discovery for an 8-figure dog treats brand. A need-based category finder (Powerful Chewers, Picky Eaters, etc.) beat a best sellers grid. +$17,813/mo.
[ +$17,813 ]
Revenue /mo
Homepage Banner Copy Test: $19K/Month Case Study
We tested headline copy for a 7-figure VR brand. "The Best Damn VR Gunstock on the Planet" beat vague benefit language. Clear product ID + confident positioning drove +$19,441/mo.
[ +$19,441 ]
Revenue /mo
$130K/Month From a Homepage Story Above the Reviews Block
Homepage A/B test on an 8-figure luxury pajama brand. A brand-story module above the reviews block lifted revenue +$130,251/month.
[ +$130,251 ]
Revenue /mo
$15.8K/Month From Text Overlays in the Product Gallery
Product gallery A/B/n test on a 7-figure VR gunstock brand. A text-overlaid action shot with a human in frame lifted revenue +$15,824/month.
[ +$15,824 ]
Revenue /mo
Instagram Stories UI for Product Page Social Proof: $6.6K/Month Case Study
We tested adding Instagram-style story bubbles above the CTA for a 7-figure VR accessories brand. Showing real users with the product drove +$6,635/mo revenue.
[ +$6,635 ]
Revenue /mo
Free Gifts vs Discounts in Popup Offers: $60K/Month Case Study
We tested free gifts vs percentage discounts for an 8-figure dog treats brand. A bundle of three free gifts drove +$60K/mo, +26% email capture, +25% AOV.
[ +$60,000 ]
Revenue /mo
[ +26% ]
Emails
[ +25% ]
AOV
Dollar-Off vs Percentage Popup Offers: $45K/Month Case Study
We tested $30 off vs 15% off popup offers for an 8-figure adult wellness brand. Dollar-off with a spend threshold drove +$45K/mo, +43% email capture, +21% AOV.
[ +$45,000 ]
Revenue /mo
[ +43% ]
Emails
[ +21% ]
AOV