Convertibles vs DTC Pages: Shopify CRO Agency Comparison (2026)
Both Convertibles and DTC Pages run CRO programs for established Shopify brands with senior, in-house teams that build and ship their own tests. The overlap is real: both are Shopify-focused, both own implementation rather than handing recommendations to your dev team, both run structured A/B testing, and both publish named-client proof in DTC apparel. The differences are scope and what each one leads with. Convertibles bundles paid media (Google plus YouTube Ads) into the CRO program and runs testing alongside speed and dev. DTC Pages is a CRO-only agency that leads with landing page design and full website redesigns.
This page lays out where each agency fits, where they overlap, and how to pick. We have kept the DTC Pages descriptions to what is publicly stated on dtcpages.com.
Last reviewed May 2026 by Julian Samarjiev, Co-founder of Convertibles. DTC Pages facts sourced from dtcpages.com public pages (services, why DTC Pages, case studies) as of May 2026.
At a Glance
- Convertibles: Shopify Plus specialist. Dual HQ in Brooklyn (US) and Sofia (EU). 100% in-house team, no outsourcing. Agency launched 2023, founding team brings 10+ years of prior Shopify development experience and a successful 8-figure brand exit. Full-stack DTC growth (CRO plus landing pages plus speed plus dev plus paid media). Multi-variation testing default (2 to 4 variants per test). Official Intelligems partner. 36 published case studies with $2.3M+/month in aggregate measured lift. Named apparel proof: Gymreapers.
- DTC Pages: Shopify-focused, senior-only boutique CRO agency. 100% in-house team across CRO strategy, UX/UI design, development, copy, and QA. Execution-led: CRO audit, A/B testing and experimentation, landing pages, Shopify development, and full website redesign. No paid media service listed. States $100M+ in new revenue generated for Shopify brands and that 70% of the A/B tests it runs add revenue. Named apparel proof: Twillory.
- Pick Convertibles if: you want one team that ships CRO winners and runs the paid media that feeds them, you want testing tied into speed and dev, and you want multi-variation testing by default.
- Pick DTC Pages if: you want a CRO-only partner and already own paid media elsewhere, net-new landing page design is your primary need, or a full website redesign is the engagement you are scoping.
Side-by-Side Comparison
| Dimension | Convertibles | DTC Pages |
|---|---|---|
| Platform focus | Shopify Plus specialist | Shopify-focused |
| Team model | 100% in-house, no outsourcing | 100% in-house, senior-only boutique |
| Service scope | CRO, landing pages, speed, dev, Google plus YouTube Ads | CRO audit, A/B testing, landing pages, Shopify dev, full website redesign |
| Paid media included | Yes (Google plus YouTube Ads) | No (CRO-only) |
| Test format default | Multi-variation (2 to 4 variants per test) | A/B testing |
| Testing platform | Intelligems (official partner) plus TestBuddy (proprietary) | Not publicly named |
| Leads with | Full-stack CRO plus paid media, year over year revenue growth | Landing page design and full website redesign |
| Named apparel proof | Gymreapers (athletic apparel) | Twillory (menswear) |
| Pricing | Flexible engagement model, scoped per client | Not publicly stated |
| Published proof | 36 case studies, $2.3M+/month aggregate lift, named client endorsements | $100M+ stated new revenue, 70% of tests add revenue, named clients |
When Convertibles Is the Better Fit
You want CRO and paid media owned by one team
This is the biggest scope difference. DTC Pages is a CRO-only agency: A/B testing, landing pages, development, and redesign. Convertibles runs Google and YouTube Ads as the second pillar of the program. That matters because the standard split setup leaks. Your CRO agency runs tests, your media agency runs ads, and they do not share what they learn. Ad creative does not reflect what is winning onsite. Onsite tests are not informed by which audiences and offers are actually converting in paid.
Convertibles closes that loop. Onsite winners feed ad creative directly. Paid traffic lands on pages built for conversion, and the same team judges both against year over year revenue growth, not last-click ROAS in one silo and test win rate in another. If you already have a strong in-house or agency paid media function, this advantage shrinks, and DTC Pages' CRO-only focus is a clean fit instead.
You want multi-variation testing by default
Most tests we run have 2 to 4 variants, not just A vs B. A 4-variant test is four experiments running in parallel as long as traffic supports it. That moves the program faster and surfaces patterns a single A vs B comparison cannot. DTC Pages' public materials describe A/B testing. If your traffic supports 4-variant tests, single-variant testing leaves velocity on the table.
You want testing tied into speed and dev, not pages and redesign
DTC Pages leads with landing page design and full website redesigns. Convertibles is a full-stack engagement: the testing program sits alongside Core Web Vitals speed work, theme development, and paid media inside one accountable team. For a Shopify Plus brand whose revenue ceiling is set by site performance and dev throughput as much as by page layout, having all of it under one roof removes handoffs. If your primary need is design-led pages rather than a broad growth program, DTC Pages' focus maps more directly.
When DTC Pages Is the Better Fit
This page would not be useful if it only said "pick us." Three scenarios where DTC Pages is the better choice:
You want CRO only and run paid media elsewhere
Convertibles' full-stack model is most valuable when paid media is unowned or fragmented. If you already have a paid media team that performs, bundling ads into the engagement is not a benefit you need. DTC Pages' CRO-only focus maps cleanly to brands that just want conversion research, testing, landing pages, and implementation as a discrete program.
Net-new landing page design is your primary need
DTC Pages markets landing pages as a flagship craft, blending UX, CRO, and DTC marketing strategy into pages built from scratch. Convertibles builds and tests landing pages too, but inside a broader CRO and paid media program rather than as the headline service. If your immediate need is a set of high-converting, design-led landing pages, an agency that leads with that work is a natural fit.
A full website redesign is the engagement you are scoping
DTC Pages markets full website redesign as one of its core service lines. Convertibles does theme development and rebuilds too (we rebuilt Performance Golf's front end), but we treat a full redesign as the last resort, not the default, because reordering and testing existing elements usually returns faster. If you have already decided you want a redesign-led engagement, an agency that leads with that service is a natural fit.
Testing Methodology Comparison
Both agencies run structured, execution-led testing programs with senior in-house teams. The differences are in test format, the success metric, and what each one builds the program around.
| Convertibles | DTC Pages | |
|---|---|---|
| Default test format | Multi-variation (2 to 4 variants per test) | A/B testing |
| Primary success metric | Year over year revenue growth | Revenue per visitor and conversion rate |
| Program built around | Impact, confidence, effort scoring across the full funnel | CRO audit, landing pages, and the site as a marketing channel |
| Implementation | In-house team ships winners to 100% of traffic | In-house team designs, builds, and tests |
| Paid media in the loop | Yes (Google plus YouTube Ads) | No |
Both agencies are execution-led, which is the right model: a CRO partner that only advises and hands testing back to your team usually stalls. The divergence is whether paid media sits inside the same loop, whether testing defaults to multi-variation or A vs B, and whether the program is built around full-stack growth or design-led pages and redesigns.
Proof and Track Record
Convertibles
- Jones Road Beauty ($160M+). CEO Cody Plofker publicly endorsed Convertibles on X/Twitter: "I'm a very happy client. They have a unique testing methodology." See the post.
- Performance Golf (9 figure). Convertibles rebuilt their site into a performant frontend and runs the testing program on top. Donnie French, Copy Chief, recorded a video testimonial.
- Gymreapers (DTC apparel and gym gear). Founder and CEO Roc Pilon: "CONVERTIBLES are highly versed e-commerce experts. Their ability to understand demand generation and demand capture and be VERY tactical within the ecommerce landscape makes them highly valued team members to any company looking for growth."
- 36 published case studies, $2.3M+/month aggregate lift. Each test reached 95% statistical significance, shipped to 100% of traffic, and held. Full index in our Shopify A/B test case studies.
DTC Pages
- Stated aggregate revenue. DTC Pages states it has generated $100M+ in new revenue for Shopify brands through A/B testing, landing pages, and CRO.
- Stated test win contribution. Its site states that 70% of the A/B tests it runs add noticeable revenue.
- Twillory (menswear apparel). A named client; DTC Pages publishes a Twillory testimonial citing revenue per visitor up 22% and conversion rate up 23%.
The proof styles differ. Convertibles leads with individual, statistically-significant case studies and named client endorsements. DTC Pages leads with an aggregate revenue figure and a stated test win rate. Both are legitimate signals. Which one you weight depends on whether you want to see specific tests at 95% significance and named clients, or trust a portfolio-level total. Worth noting for apparel brands: both agencies carry named apparel proof, Gymreapers for Convertibles and Twillory for DTC Pages, so neither has a monopoly on that vertical.
The Bigger Picture
Both agencies are credible, execution-led Shopify CRO partners with senior in-house teams. The decision is not which is "better." It is which model fits the work.
If you are a Shopify Plus brand that wants testing tied into dev, speed, and paid media under one accountable team, with multi-variation testing by default, Convertibles is built for that shape of engagement. If you want a CRO-only partner, your primary need is design-led landing pages, or you are scoping a full website redesign, DTC Pages is a strong fit.
The agency you do not need is the one that is sold on what makes them different, but cannot tell you when you should pick someone else.
Frequently Asked Questions
Is Convertibles the same kind of agency as DTC Pages?
Largely yes, with one major difference. Both are Shopify-focused, senior, execution-led CRO agencies with in-house teams that build and ship their own tests rather than handing recommendations to your developers, and both publish named apparel-client proof. The biggest divergence is scope: Convertibles bundles paid media (Google and YouTube Ads) into the CRO program and runs testing alongside speed and dev, while DTC Pages is CRO-only and leads with landing page design and full website redesigns. Convertibles also defaults to multi-variation testing rather than A vs B.
Does DTC Pages run paid media or ads?
Based on its public service pages, DTC Pages does not list paid media as a service. It is a CRO-only agency covering CRO audits, A/B testing, landing pages, Shopify development, and full website redesign. Convertibles runs Google and YouTube Ads as the second pillar of its program, so onsite testing and ad creative inform each other inside one team. If you already run paid media in-house or with another partner, DTC Pages' CRO-only focus is a clean fit.
Does Convertibles design landing pages like DTC Pages?
Yes. Convertibles builds and tests landing pages as part of its CRO program, and runs a dedicated Shopify landing page optimization service. The difference is emphasis: DTC Pages markets landing page design as a flagship, standalone craft, while Convertibles treats it as one lever inside a broader CRO and paid media program. If net-new, design-led landing pages are your single biggest need, DTC Pages leads with that work.
Does Convertibles do Shopify redesigns and rebuilds like DTC Pages?
Yes, but with a different default. Convertibles does theme development and front-end rebuilds (for example, Performance Golf's site was rebuilt for performance), but we treat a full redesign as a last resort because reordering and testing existing elements usually returns faster. DTC Pages markets full website redesign as one of its core service lines. If you have already decided you want a redesign-led engagement, an agency that leads with that service may fit more naturally.
Who is better for Shopify apparel brands, Convertibles or DTC Pages?
Both carry named apparel proof, so neither is the obvious default. DTC Pages publishes a Twillory (menswear) testimonial. Convertibles works with Gymreapers (athletic apparel and gym gear), with a public endorsement from founder Roc Pilon, and runs apparel-relevant tests across cart drawers, product galleries, and sizing UX. For an apparel brand that also wants paid media and multi-variation testing inside one team, Convertibles fits. For an apparel brand whose primary need is landing page design or a redesign, DTC Pages fits.
What is the pricing comparison between Convertibles and DTC Pages?
DTC Pages does not publicly state pricing. Convertibles uses a flexible engagement model scoped per client (testing program scope, dev work, and paid media spend management) and works with $2M+ DTC Shopify Plus brands. Pricing for both depends on scope, so the right comparison is on what is included rather than a headline number.
How does each agency prove results?
Convertibles publishes 36 individual case studies, each reaching 95% statistical significance and shipped to 100% of traffic, plus public client endorsements from Jones Road Beauty, Performance Golf, and Gymreapers, totaling $2.3M+/month in aggregate measured lift. DTC Pages states $100M+ in new revenue generated for Shopify brands, that 70% of its A/B tests add revenue, and publishes named-client testimonials such as Twillory. Convertibles' proof is test-level and named; DTC Pages' is aggregate plus client testimonial.
Ready to Decide?
If you are a Shopify Plus brand that wants testing, landing pages, speed, dev, and paid media owned by one accountable team, book a 30-minute call with us. We will walk through your current setup, where revenue is leaking, and whether a full-stack engagement makes sense. No sales pressure.
For broader context on what a Convertibles engagement covers, see our Shopify CRO agency page or our Shopify A/B testing service page. To benchmark your current conversion rate against your industry first, run your numbers through our free CVR benchmark calculator.